CONTENTS |
SL.NO | TITLE OF THE PAPERS AND AUTHOR NAME | PAGE NO. |
1 | A study on health benefits of herbal tea powder - K. Mehala, Venugopal, S. Hariprasath | 1-6 |
2 | Consumer Preference towards Cadbury Products E-Commerce- Saranya | 7-13 |
3 | Digital Payment Applications in E-Commerce among the Youth- T. Basker, S. Neethimaran, M. Vaigovan | 14-20 |
4 | Consumer Brand PPlatformreference for HP Laptops - P.Saranya, N.Yuvraj, S.Venkatesh | 21-26 |
5 | Customer Perception Towards Amazon Pay Platform- E. Hephzibah Rosalind, A. Kabin, J. Zuhail Ali | 27-33 |
6 | A Study on Customer Brand Preference towards Edible Oil with special reference to Thanjavur - K. Mehala, Kirubba P. Joyel P | 34-39 |
7 | A Study on Usage and Satisfaction Level Towards Social Media in Thanjavur Town- R. Amarnath, E. A. Hariharan, G. Kishore Kumar | 40-47 |
8 | Influence of Consumer Buying Behaviour on Smartwatches- Dr. S. Prabhu K. Rasith Ahamed, S. Sakith Vel | 48-54 |
9 | Customer Preferences Based on Online Coupon Codes for Promotional Activities- Dr.S.Prabhu, Mr. B.Sanjay, M.Vignesh | 55-60 |
10 | Awareness on Solid Waste Management in PMIST- Richard Franklin, V. Lakshmanan, R. Nivash Hannah | 61-67 |
11 | The Study on Customer Satisfaction Towards Baby Skin Care Products SEBA MED-.E.Hephzibha Rosalind, M.Mohamed Pakir Mydeen Farhan, N.Mohamed Mejohn | 68-73 |
12 | A Study of Selvamagal Savings Scheme of SBI- Richard Franklin, S.Saran Rao, S.Selvendiran | 74-76 |
13 | A Study of Consumer Buying Behavior Towards Branded Footwear- B. Gowri, A. Abdul Rahman, A. Ezhil | 77-82 |
14 | Factors Influencing Customers Towards Internet Banking Services Offered by SBI Dr. M.Ananthi, S.Subash, A.Sandheep Roshan | 83-89 |
15 | Marketing Strategy for Handicrafts Shops in Thanjavur- Dr. S. Prabhu, G.Karan, S. Barath | 90-95 |
16 | Purchase Preferences of Garments Branded Items for Men- B. Gowri, Abdul Kader .S, Mohamed Iliyas .M | 96-103 |
17 | A Study on Benefits of Using Fastag for Toll Payment- G. Geetha, A. Mohamed Hajam, M. Mohamed Anas, | 104-111 |
18 | A Study on Consumer Buying Behaviour Toward Millet -Dr.Umamaheswari S. Aarthy and M. Abarna | 112-118 |
19 | Consumer Buying Behaviour towards Selected Home Appliances -A.Richard Franklin, J.Mohamed Yazir, H.Mohamed Yasin | 119-125 |
20 | The Brand Preference to Consumer Satisfaction on Sony Television - A.Richard Franklin, S.Shafeel Mohamed, M.Mohamed Thaha | 126-132 |
21 | A Study on Consumer Preferences over OTT Platform- Mohamed Riyas, V. Mohamed Riyas, S. Kishore Kumar | 133-138 |
22 | A Study on Consumer Satisfaction over OTT Platform P. Nagalakshmi, S. Ragul, Ms. R. Durga | 139-144 |
23 | Consumer Buying Decision on Unilever Products with special reference to Packaging -P. Saranya, S. Vishwanathan, A. Yogesh | 145-151 |
24 | A Study on Consumers Brand Preference towards Choosing Mobile Phones- K. Sumithra, Jamal Mohamed K Tamil Selvan. K | 152-158 |
25 | A Study of Consumer Buying Behavior towards Branded Foot wears- B. Gowri, A. Abdul Rahman, A. Ezhil | 159-164 |
26 | Consumer Preference Towards Branded Mobile Phones- B. Gowri, M. Mohamed Ali, K.T. Mohamed Toufik | 165-171 |
27 | IRCTC User’s Problems Faced by Online Booking in IRCTC -K. Sumithra, H. Mohamed Bhuruhanudeen, G. Karthikraja | 172-179 |
28 | The Challenges of Metal CRFTS Industries-DR.M. Ananthi, Mohamed Shafeeq. B Mohamed Umardeen.T | 180-184 |
29 | Job Satisfaction among the Employees in Vel Murugan Industries Pvt Ltd- P. Saranya, M. Mohamed Luqmaan Siddick, M. Mohamed Arshath | 185-191 |
30 | A Comparative Study on Financial Performances of Selected Private Sector Banks Dr. D. Umamaheswari J. Asha, T. Srivarshan | 192-197 |