Artificial Intelligence in Commerce and Management

Abstract 

Artificial Intelligence (AI) represents one of the most transformative technological developments in recent times. It enables machines and computer based systems to perform tasks that generally require human cognitive abilities such as learning, logical reasoning, decision-making, and problem-solving. In several situations, AI systems demonstrate efficiency levels that surpass human performance. Within the e-commerce sector, business organizations increasingly rely on AI-driven tools such as chatbots and predictive analytics to examine consumer behavior and provide personalized marketing strategies. AI technologies simplify purchasing processes by recommending suitable products and improving customer interaction. The present study highlights the growing role and applications of AI in both commerce and management activities. 

Keywords: Artificial Intelligence, Commerce, Management, E-commerce, Decision-Making