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Factors Affecting Intention to Use E-Hailing Application in India
J. Gowsalya Devi, Student, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201.: Dr. P. Senthilprakash, Associate Professor, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201.
Pages: 1-12 | First Published: 05 Mar 2023
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Abstract

The research focuses on four independent factors: Perceived Ease of Use, Perceived Value, Trust in Service Providers, and Perceived Social Influence. By understanding these factors, stakeholders can develop strategies to enhance user adoption and engagement with e-hailing services. A quantitative research methodology was employed, utilizing data collected from e-hailing application users in India. The analysis included various statistical tests such as frequency tables, regression analysis, correlation analysis, and hypothesis testing. The findings reveal that perceived ease of use, perceived value, trust in service providers, and perceived social influence significantly influence individuals' intention to use e-hailing applications. This knowledge can help service providers and policymakers improve user experience, build trust, and enhance the value proposition of e-hailing services. This study contributes to knowledge by providing insights into the factors driving the intention to use e-hailing applications in India. It also has practical implications for service providers, as they can use these insights to design user-friendly interfaces, enhance their services' value proposition, build trust, and leverage social influence to drive adoption. In conclusion, ease of use, value, trust in service providers, and social influence play crucial roles in shaping individuals' intention to use e-hailing applications in India. These findings can guide strategies aimed at fostering greater adoption and engagement with e-hailing services in the Indian market.

 

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