Emperor Journal of Marketing
Print ISSN: None Electronic ISSN: 2583-0686 DOI: 10.58384 Category: Marketing Management and Social Science Language: English

Emperor Journal of Marketing (EJM) is a double-blind peer reviewed refereed monthly journal that publishes articles in the field of Marketing. The goal of the journal is to disseminate knowledge, which ensures good practice of professionals, and its focal point is on research and reflections relevant to academicians and researchers in the field of Marketing. The core of the vision EJM is to disseminate new knowledge for the benefit of all, ranging from academic research and professional communities to industry professionals in a range of topics in Marketing. It also provides a place for high-caliber researchers, practitioners, and Ph.D. students to present on-going research and development in these areas.

Emperor Journal of Marketing (EJM) is a double-blind peer reviewed refereed monthly journal that publishes articles in the field of Marketing.

The goal of the journal is to disseminate knowledge, which ensures good practice of professionals, and its focal point is on research and reflections relevant to academicians and researchers in the field of Marketing.

The core of the vision EJM is to disseminate new knowledge for the benefit of all, ranging from academic research and professional communities to industry professionals in a range of topics in Marketing. It also provides a place for high-caliber researchers, practitioners, and Ph.D. students to present on-going research and development in these areas.



Guidelines for Submission:

Regular Issues


A Survey on Global Financial Crisis in the Chinese Stock Market

  • Abstract

    This study tries to look at the productivity of Chinese stock market and how the worldwide money related emergency impacts the effectiveness of the Chinese stock exchange. With a specific end goal to decide the effectiveness of Chinese securities exchange, we apply productive business sector theory of irregular walk and separation our information test into two periods: one is before the worldwide money related emergency and the other one is amid an emergency. Here we apply ADF, DFGLS, PP and KPSS tests on securities exchange returns keeping in mind the end goal to check the unit pull in information arrangement for both Shenzhen and Shanghai stock trades independently. The consequences of the study demonstrate that the Chinese stock market is frail structure effective and past information on securities exchange developments may not be extremely usable, so as to make abundance returns and the worldwide budgetary emergency has no huge effect on the effectiveness of Chinese stock market.

A Study on Workers Participation Management in Union Bank of India

  • Abstract

    WPM is commonly discussed with in the industrial relations. It means a participative arrangement of employee and employer in an organization. Using this WPM method organizations are able to achieve the desired goal and trying make productivity3. Collective bargaining is a term synonymous with trade unions and their activates. Workers participation in management is used to organization to take effective decision about the process. In this article it is explain about the workers participation in management at Union bank of India2.

A Study on Work Life Balance of Employees

  • Abstract

    Work-life balance initiatives are not the modern day extensions of the traditional social security measures. when it comes to understanding and responding to employees’ individual, professional, familial and social needs.

A Study on Warehouse Management

A Study on Training & Development

  • Abstract

    Employee Training is highly essential for the smooth running of the organization in general. Despite the significance of organization providing the training programme sometime it may not be effective, hence the evaluation needs to be done to find the effectiveness. Training refers to the imparting of specific skills, abilities and knowledge to an employee.

A Study on Theoretical Perspectives of Career Development Initiatives

  • Abstract

    A profession has been defined as the series of a person's experiences on diverse jobs over the period of time. It is viewed as basically a association connecting one or more organizations and the person. To some a career is a vigilantly worked out strategy for self development to others it is a calling-life task to others it is a journey to self finding and to still others it is existence itself.

Business Analytics: Challenges and Opportunities

  • Abstract

    Business analytics are crucial to the success of any organization. Managers and Data Analysts use analysis of the data to understand the characteristics of the data represent. Strategic decision making could be improved with actionable intelligence, using Business analytics programmes.  An organisation that doesn't use business analytics information properly won't make optimal decisions and won't maximise its data analytics programme. Not all companies use business analytics effectively. This article examines how successful and poor data analytics programmes have been implemented by various organisations and considers their ramifications.

A Study on the Working Capital Management of TVS Credit Services Limited

  • Abstract

    Every business concern wants to know the various financial aspects for effective decision making. The main aim of preparing a financial statement is to achieve the objectives of the firm as a whole. The term financial statement refers to an organized collection of data on the basis of accounting principles and conventions to disclose its financial information.

A Study on the Competitor Strategy of Cavin’s Milk

  • Abstract

    The term competitor profile is a significant area of planning process.  Most of the organizations are trying to analysis the strength and weakness of the competitor using the competitor strategy. An effective analysis will able to get the information from competitor and based on the information it is used to identify the competitor will react under the certain situation.  In this article it is clearly explain the about the competitor strategy of Cavin’s milk and how they are retain their customer and pull out the new consumer. In this manuscript it is explain the analysis of competitor strategy of various milk producers

A Study on the Challenges and Opportunities faced by the Freight Forwarding Industry

  • Abstract

                Employees today are different .They are not the once who don’t have good opportunities in hand. As soon as they feel disappointed with the current employer or the job they control over to the next job. It is the duty of the employer to maintain their best employees

A Study on the Brand Image

  • Abstract

    The study was conducted with the main objective to study about the brand image Samples of 90 were chosen for this study. The study was descriptive in nature and purposive sampling has been used in this study. After collection of data, it has been analyzed by various tools like percentage, chi-square test and correlation test. Previously various hypotheses were setup by researcher for the study stated above. Through the analysis of the data we can come to know whether the hypotheses achieved or not. Hence the researcher identified some suggestions for the improvement and development of hero motors. The details from the study were taken from various sources apart from survey. Hence forth, efficient conclusion was given.

A Study on Problems Faced by Customers of Plexmarine Logistics

  • Abstract

    This study titled “problems faced by customers of Plexmarine Logistics” helps the company in managing the communications with clients, and logistics scenario. It is used to get the customer feedback to systematize, automate, and coordinate business processes—principally transporting activities, but also those for marketing, customer service, and support.                                                                                        The primary objective of this project is to conduct a study on problems faced by customers of Plexmarine Logistics for the Logistics industry. The study can be carried through by getting the feedback from the customers and compare those results with the expected results.

A Study on Organization Culture: Its Antecedents and Impact on Employee Performance

  • Abstract

    Organizational culture encompasses principles and behaviors that "add to the exclusive social and psychological surroundings of an group."  Organizational ethnicity represents the communal standards, attitude and principles of organizational members and is a product of such factors as history, product, market, technology, and strategy, type of employees, management style, and national culture.

An Empirical Study on Labelling Awareness of FMCG Products among the College Students of Tamilnadu

  • Abstract

    “Labelling” is the great a part of advertising because it allows to seize the eye of a consumer and additionally allows to exaggerate, perceive and differentiate diverse merchandise. On the alternative hand, it allows to unfold focus most of the clients approximately the object and it have to display the best facts approximately the product. This quantitativestudy is to evaluate the attention and delight toward labelling most of the university college students in Tamil Nadu and for this purpose, sixty five college students have been interviewed approximately the truth and the opinion obtained from them have been analyzed via percent evaluation. The end result discovered that maximum of the scholars have been having focus in analyzing the labelling of FMCG merchandise earlier than shopping and that they have completely happy with the content material of the FMCG product labelling besides with a few troubles like absence of FSSAI certificates and amount. It is obligatory for every FMCG entrepreneurs to offer good enough facts via labelling for his or her betterment withinside the marketplace.

A Study On Merchandising Allowances In The Grocery Industry

  • Abstract

    In commerce, a "retailer" purchases goods or products in bulk from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail stores are often called shops. Retailers are at the end of the supply chain. Manufacturing marketers see the process of vending as a essential division of their overall allocation policy.

A Study on Merchandise Mix in Big Bazaar

  • Abstract

    Retailing consists of the sale of goods or merchandise from a fixed location, such as a department storeboutique or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery

Impacts of Digital Marketing in India

  • Abstract

    Modernized publicizing is fundamental for cutting edge verbal exchange advancing which uses different on line and net essentially based totally virtual age like pc associations, telephones, hand held PC systems and different virtual verbal exchange media and gadgets to put it accessible to be bought organizations and things. It is a solid method for achieving people through different procedure at one locale. It is contemplated as one of the best cost solid and proficient methods of achieving clients. The primary advantage of virtual advancing is that it permits you to achieve your goal market in a solid way Digital publicizing is wide basically based totally and includes creating try methodology using rising age that raising charges and encourage undertaking the world over in an especially powerful environment. Speedy age advances, using virtual publicizing, social neighborhood, net program advancing in like manner are at the vertical pushed. Automated publicizing is applied for supporters to sell things and commitments at the business community. Mechanized publicizing has an imperativepart to uplifting the movement of things and commitments.

Spending Habits of Working Women

  • Abstract
    The spending habits of working women simply reflects work environment, family environment and the social status, some of the respondents gives more important to their work environment, some of them give important for family environment and some of them give important to their social status. So, spending habit of working women varies according to their environment and their level of income. Any how the working women are ready to fulfil their needs and wants as they wish. Growth of educated and working women population leads to increase their life standard. Particularly their needs and wants satisfying capacity increased. Once upon a time, women are depending their parents before marriage and their husband after marriage for their needs and wants. The female education paves the way for the job opportunities to the female. As a result working women population gradually increased. Now the working women are able to meet their expenses from their own income, no need to depend others. So tha

A Study on Marketing and Distribution Practices of Vembanad Cement in Kollam Distict

  • Abstract

    Internship is a period of work experience offered by an employer to give students and graduates exposure to the worrying environment, often with in a specific industry, which refers in their field of study. Interns are usually under graduates, post graduates or students. And the internship period can be as sort as a week or long as 12 months. An internship can give a real insight into the world worse by allowing to us to build in the theory that we learned at university and will strengthen our CV and make us more employable. The internship offering a chance to test our skills in real life and gain an insight into an organization or career path.