Emperor Journal of Marketing
Print ISSN: None Electronic ISSN: 2583-0686 Category: Marketing Management and Social Science Language: English

Emperor Journal of Marketing (EJM) is a double-blind peer reviewed refereed monthly journal that publishes articles in the field of Marketing. The goal of the journal is to disseminate knowledge, which ensures good practice of professionals, and its focal point is on research and reflections relevant to academicians and researchers in the field of Marketing. The core of the vision EJM is to disseminate new knowledge for the benefit of all, ranging from academic research and professional communities to industry professionals in a range of topics in Marketing. It also provides a place for high-caliber researchers, practitioners, and Ph.D. students to present on-going research and development in these areas.

Emperor Journal of Marketing (EJM) is a double-blind peer reviewed refereed monthly journal that publishes articles in the field of Marketing.

The goal of the journal is to disseminate knowledge, which ensures good practice of professionals, and its focal point is on research and reflections relevant to academicians and researchers in the field of Marketing.

The core of the vision EJM is to disseminate new knowledge for the benefit of all, ranging from academic research and professional communities to industry professionals in a range of topics in Marketing. It also provides a place for high-caliber researchers, practitioners, and Ph.D. students to present on-going research and development in these areas.



Regular Issues


An Empirical Study on Labelling Awareness of FMCG Products among the College Students of Tamilnadu

Download PDF
  • Abstract

    “Labelling” is the great a part of advertising because it allows to seize the eye of a consumer and additionally allows to exaggerate, perceive and differentiate diverse merchandise. On the alternative hand, it allows to unfold focus most of the clients approximately the object and it have to display the best facts approximately the product. This quantitativestudy is to evaluate the attention and delight toward labelling most of the university college students in Tamil Nadu and for this purpose, sixty five college students have been interviewed approximately the truth and the opinion obtained from them have been analyzed via percent evaluation. The end result discovered that maximum of the scholars have been having focus in analyzing the labelling of FMCG merchandise earlier than shopping and that they have completely happy with the content material of the FMCG product labelling besides with a few troubles like absence of FSSAI certificates and amount. It is obligatory for every FMCG entrepreneurs to offer good enough facts via labelling for his or her betterment withinside the marketplace.

Spending Habits of Working Women

Download PDF
  • Abstract
    The spending habits of working women simply reflects work environment, family environment and the social status, some of the respondents gives more important to their work environment, some of them give important for family environment and some of them give important to their social status. So, spending habit of working women varies according to their environment and their level of income. Any how the working women are ready to fulfil their needs and wants as they wish. Growth of educated and working women population leads to increase their life standard. Particularly their needs and wants satisfying capacity increased. Once upon a time, women are depending their parents before marriage and their husband after marriage for their needs and wants. The female education paves the way for the job opportunities to the female. As a result working women population gradually increased. Now the working women are able to meet their expenses from their own income, no need to depend others. So tha

Impacts of Digital Marketing in India

Download PDF
  • Abstract

    Modernized publicizing is fundamental for cutting edge verbal exchange advancing which uses different on line and net essentially based totally virtual age like pc associations, telephones, hand held PC systems and different virtual verbal exchange media and gadgets to put it accessible to be bought organizations and things. It is a solid method for achieving people through different procedure at one locale. It is contemplated as one of the best cost solid and proficient methods of achieving clients. The primary advantage of virtual advancing is that it permits you to achieve your goal market in a solid way Digital publicizing is wide basically based totally and includes creating try methodology using rising age that raising charges and encourage undertaking the world over in an especially powerful environment. Speedy age advances, using virtual publicizing, social neighborhood, net program advancing in like manner are at the vertical pushed. Automated publicizing is applied for supporters to sell things and commitments at the business community. Mechanized publicizing has an imperativepart to uplifting the movement of things and commitments.