The purchasing consists of figuring out teacher’s overall expenses in on-line purchasing, products, buy, on-line purchasing systems and additionally the elements that impact on-line purchasing. Maximum numbers of instructors are the use of a web purchasing they're inclined to buy day by day requirements like garb and private look accessories. Amazon, Flipkart, Meesho, and Red bus were recognized because the maximum extensively used on-line purchasing systems. There are a few hints highlighted on the stop of the study

The relationship between literature and politics is a reciprocal one. The core theme of literature makes a positive impact on individual and society. Literature was considered as a powerful tool to explore the moral, ethical and social values which brought notable changes in the socio – political sphere. In this context, Thirukkural is most important universally accepted literature as it reveals the ethical values of politics and administrative system found in the erstwhile Tamil society like elements of state,fortification, excellence of army, factors for good governance, qualities of a king, minister, avoidance of faults, etc. Thirukkural is a timeless Tamil Classic written approximately 2,000 years ago by the great thinker and philosopher – Saint Thiruvalluvar. Ethical and political principles of a very high standard are expressed in the Thirukkural in a lucid and precise manner which also applicable to the present-day democratic governance. Out of the three, the second part ‘Porul’, (Wealth) is a treatise on political philosophy and administrative practices as well as on economy. It is directly addressed to the leader or the Ruler. As such this paper attempts to highlight the administrative thoughts of Thiruvalluvar in the context of good governance and welfare politics that existed in ancient Tamil society.

Reinforcing of women infers full and complete improvement of women in view of all fields comparable conditions with men. In past day women were obliged by her father, her better half and her kid. The United Nations Charter assurances to move toward honors of men with women and prelude sets out that it denied on the grounds of sex isolation nearby race, language and religion. In India, women were ignored for a significant long time and they are considered as abused section of the overall population. In the Post-Autonomous India, the constitution given that it didn't make any separation between founded on sex. In India, the introduction of constitution articulated to all inhabitants value, social, reasonable and political. This survey places the fortifying of women by saving the seats in the committee and all the establishment treating comparably men with women.

Reinforcing of women infers full and complete improvement of women in view of all fields comparable conditions with men. In past day women were obliged by her father, her better half and her kid. The United Nations Charter assurances to move toward honors of men with women and prelude sets out that it denied on the grounds of sex isolation nearby race, language and religion. In India, women were ignored for a significant long time and they are considered as abused section of the overall population. In the Post-Autonomous India, the constitution given that it didn't make any separation between founded on sex. In India, the introduction of constitution articulated to all inhabitants value, social, reasonable and political. This survey places the fortifying of women by saving the seats in the committee and all the establishment treating comparably men with women.

Informal Sector occupies Very important role in the developing countries. Kerala a model State in India is witnessing a rapid urban growth, with 47.72 per cent in 2011 as per the census of India. But this growth is unaccompanied by Industrialization and Agriculture development and it is said to be “Immature Urban Growth-meaning rapid Urban growth without industrialization and with stagnant Agricultural production. The Tertiary Sector based Urban growth in Kerala paved the way for the generation of Informal Sector employment. The share of both the informal Sector and employment increased in Kerala; whereas at the National level, plummeted based on the NSSO (National Sample Survey organisation) rounds from 38th rounds, in 1983 to 68th rounds in 2012. It is significant to note that the high potential urban Informal Sector in Kerala absorbed a large number of migrant Labours in the 80’s and 90’s. If we take stock of the situation, majority of the migrant labours are from Tamil Nadu. From the reliable source, it is inferred that Tamil migrant in Kerala constitutes 67.7 percent. Among the three big cities in Kerala, (Thiruvananthapuram, Kochi & Kozhikode), Thiruvananthapuram is one of the densely populated Districts of Kerala having a population density of 1508 persons/ per Sq.km as per the 2011 census of India. Resultantly the “Physiological density” will have it’s impact on the regional economy of the District of Thiruvananthapuram. The Urban density in the District of Thiruvananthapuram is much higher than the rural density. It is understood from a recent research study that the rural areas of the District (Thiruvananthapuram) may become the sacrifice zones for the expansion of the urban built-up lands. It is obvious that the higher wages for the unskilled labour in the state of Kerala accompanied by shortage of local labour, attracted the migrant labour to the state particularly from the neighbouring state of Tamil Nadu. It is in this backdrop the present Research problemwas selected. From the Findings, it is learnt that the migrants workers in the urban Informal Sector in Kerala are content with the wages and they are economically better off with regard to their living standards than that of their native place in Tamil Nadu. However, some respondents complained that they are blackmailed or physically tortured by the local people. As a result of a large inflow of migrants to the state of Kerala from other states of India, the problems related to public health, sanitation, water supply, housing, Urban environment, Education, Infrastructural needs, Crimes etc. are increasing by leaps and bounds unless the Government authorities address them properly from time to time.

The paper disconnects the models of guests' attitudinal steadiness to a spot, presenting brand encounters and spot character examinations that have not been conceptualized in the headway business setting. The accessible piece on place character, brand encounters, fulfillment, and enthusiasm was investigated, influencing this picked model. The paper assesses brand encounters and spots characters in the improvement business area to upgrade the information on guests' obligations. This is an area fairly understudied and not entirely made in the improvement business district. Brand encounters and spot character can be significant portions in clarifying attitudinal obligation in the progression business district. The evaluation of their work can actuate real ramifications for advertisers of a collision or a relationship since it's anything but's an unavoidable enthusiasm for the guest's client direct. This paper presents an applied model of guests' reliability mixing spot character, place brand encounters, and fulfillment as prime examples of obligation, further restoring our discernment into guests' steadiness. As of recently, no appraisals in the headway business setting have attempted to conceptualize a particular model.

The world is as of now climbing out of a drawn out period of lockdown. From the current state of dread, we are watchfully picking a period of recuperation. As we all things considered change according to this "new customary", it's the ideal time to introduce demands about what the future will resemble for the neighborliness business. There's no weakness that COVID-19 truly impacted the neighborliness business. Buyer conviction comparably drove forward through a shot during COVID-19. The shortcoming about pay and disorder cloud happy social affairs in bistros and bars. Restaurateurs who address these worries with open correspondence and visual and reliable sterilization undertakings help visitors trust money managers and staff. Affiliations should be canny on how they manage the new reality - lessening costs to pull in clients won't be the best strategy. In all actuality, even workers may battle with broadened disinfection and cleaning responsibilities. Address these worries by developing the presence of chiefs and proprietors. You'll require obligation and additional information on staff, natural components, and visitors. Visitors and clients will besides become savvier and more pulled in with the inns and bistros they steady, referring to more data to settle on educated decisions. Adaptability will be the best way to deal with speedier arrangement with this new world. This is genuinely no real way to stick unbendingly to custom. The speedier affiliations can get this new reality and new doubts that accompany it, the quicker they will truly have to acquire a benefit. Deftness and flexibility can as of now don't be snazzy verbalizations, in any case sensible musings that direct the activity of the business start to finish. 

The movement business is an immense convincing industry and it can approved by changing, especially administrative issues changing, seismic quake, etc The an enormous bit of the crisis the movement business under the workmanship and impact of a fair sort of the each event in explorer. Crisis the leaders in the movement business helps in managing the incredible and awful effects of crisis and catastrophes on the movement business. Mental oppressor attacks, war, disastrous occasions and irresistible ailments can propel a movement industry crisis. Crises unquestionably get media thought and along these lines draw out in the open interest, particularly from potential travelers. Crisis isn't new to the movement business. In any case, it has been seen that movement industry the board limit and ability to oversee bewildering and essential conditions are confined. In this paper, we inspect about an assessment on crisis the board and the movement business. 

The advancement business is one of the speediest making and promising space of the board with a high cash related and social importance for the economy of various countries. Current conditions with insane fight in the pioneer market, cash related and political inadequacy in various district, the rapidly making necessities and insinuating of globe-trotters are proposing another head of progress to an inventive system for the improvement business progress industry. The article analyzes the issues of principal imaginative progress in the circle of the headway business and presents the central spaces of progress in the improvement business locale, indistinguishably as parts influencing the inventive improvement of the headway business. As displayed by the maker, the degree of fragments key features of creative headway in the circle of the improvement business joins unequivocal properties of the advancement business thing, creators and purchasers of the improvement business affiliations. The inspiration driving the article is to portray the norms and key necessities for the connection strategy of progress in the headway business in the massive degree and microeconomic levels. 

This paper desires to give a design of current genuine elements and models identifying with the progressions that are going on in the Indian neighborliness industry. Plan/technique/approach: The paper draws genuine factors and arising models from the current piece and different reports. The paper besides fills in as an introduction to regions covered by point issue advertisers that are broke down thoroughly in their various papers. The entirety of the papers brings out key disclosures several rounds of conversation with trained professionals. Revelations: Some of the key arising districts are client care, cost reality, culinary association, pay the board and advancement. The paper also prescribes that it is essential to see how enhancements are being managed across various useful work environments and whether regulators face cutoff points to the execution of imaginative insights and cycles. Helpful outcomes: The Indian agreeableness industry keeps filling paying little mind to outrageous rivalry. Notwithstanding, it is principal that lodgings can discover approaches to manage confined their things and associations and by making, it is conceivable to keep up and make new kinds of separation. Given this reality, the paper is basic to hoteliers and philosophy producers who need to find a few solutions concerning the arising movement plans in the Indian benevolence industry. Inventiveness/respect: There is restricted making open on upgrades in the Indian setting. Further, the entirety of the papers in this subject issue were shaped several rounds of correspondence with specialists to join persistent, significant and contemporary information. 

The COVID-19 pandemic shook the friendliness business hard, and flipped around different motel affiliations. Like a shaken snow globe, the post-COVID-19 scene might be as commendable or better before the pandemic since people are, and will reliably be, social animals. The a few significant stretches of 2020 have been incredibly going after for associations all through the planet on account of the COVID-19 erupt. The monetary impact of the pandemic is wrecking and ordinarily differentiated and the Great Depression. Coronavirus has affected each locale over the globe, and the motel business is among the hardest hit. Our appraisal recommends that recuperation to pre-COVID-19 levels could take until 2023 or later. Similarly as different undertakings, invitingness will in addition notice both subtle and liberal changes in the post-pandemic time span. Some are right now clear today. In this review, we will get comfortable with a set recovery circumstance of motels in India, including the different new commonplace's and practices and its inconveniences glanced by hotels in India. On the purchaser side, we will examine what guests say will make them have a feeling that all is well with the world while traveling, including contactless enrollment and enlistment, and an extra complement on tidiness.

Hitting the jug hard is reliably an issue ethically, socially and remedially for the mankind. The blended beverage incorporates a characterized mix of spirits or alcohols with various spirits, soft drinks, basic squeezes, flavors or flavors; blended beverage is an elective refreshment for gorge customers to reduce their craving for alcohol use. The examination remembers for showing the positive start, courses of action, history, of blended beverages and their wellbeing benefits over the straight alcohol use. The data available on the web and disengaged from the journals, magazines, books and other web sources have been used to layout the assessment report. The examination proposes usage of blended beverages reduces the alcohol use measure of crevasse shoppers it acquires the wellbeing benefits of the additional substances used in the course of action of blended beverages.

A system is given over the field of Molecular gastronomy and its collusion with science and cooking. We start with a short history of Molecular gastronomy, the meaning of the crucial term, and the current conversation joining this term. By then, we cut off between Molecular gastronomy and science-based cooking, and we talk about both the similar traits and the cutoff conditions among science and cooking. Totally, we mix how the kitchen fills in as an ideal spot to reestablish relationship among worked with masterminded subject matter experts and authority experts that lead to benefits for the overall people as novel and five-star food types. As demonstrated by one of view, it can keep up the use of central considerations and plans in bistros. Of course, it moves experts to apply their standard clear idea concerning the complexities of cooking. It impacts them to foster the impossible impression of different creation and referred to instruments past the central mass-passed on food things. Being made, Molecular gastronomy shapes an ideal base to set up the overall people about the chief principles of science and cooking and how they can be used to improve the information on made by food and nourishment for the individual satisfaction

Business is the engine that drives any productive industry or economy. In the rapidly propelling convenience, the movement business region by and large this is particularly clear. The movement business and warmth, a crucial space of the Indian economy, accepts critical part in the improvement of Brand India and records for around 12.4 percent of outright work in India. Globally, the movement business positions fifth as a toll grouping after powers, engineered substances, food and auto things. In the contemporary time, both in industrialized countries and in emerging countries the eminent concerns are solitary sensible and creative mind of inventive business. Spearheading hypothesis finally diminishes joblessness rate, particularly educated youth. Taking a gander at tourists industry and the movement business measures are the main stage to drawing in the educated youth to endeavor the movement business. The movement business is viewed as the difficult solver in monetary and social changes. The movement business undertaking takes out social issues, yet flood the monetary turn of events and improvement of a country, occurring to rise in country GDP. Business has determinedly been an overwhelming subject being created. Business is significant to productive and viable turn of events. The movement business is one of the greatest, speediest creating zones. The movement business is considered as a critical occupation in work creation. For the most part, this paper review the allure of the movement business in diminishing joblessness and moreover clarify the centrality of the movement business in present-day. This assessment attempts to explain the piece of the movement business finance manager's positions for the improvement of different pulls in regions.

Today the examination of client lead in the movement business and cordiality industry is transforming into a popular articulation and getting package of distinction. We consider the buyer direct, from the decision of the market to the post purchase evaluation. As of now there is essential for contention in the market so various similar things can be found in various show rooms, so holding the repeated customer transforms into an inconvenient task for every affiliation. Here is the significance of knowing the tendencies of the customer and go about as requirements be to satisfy the customer and now and again charming them through our thing and organization. Every affiliation should think about the inclinations of the customers so the help become less complex and really convincing.

Communication is unquestionably the most empowering of all the survival abilities available to us. To substantiate this, the most prestigious educational institutions endow its wards with open communicative competencies in addition to academic, scholastic understanding. Many well-known corporate sectors are known to partner with those institutions, and during campus interviews and other recruiting processes, they look for impending human resources who demonstrate such competencies, also known as life skills, in order to ensure positive business outcomes and beneficial results. In order to identify with this, a proposal on communication skills must be developed using a consistent and dependable teaching-learning method. Similarly, a research from Aspiring Minds revealed that over 90% of engineers in our country are unable to speak in English, which is required for tough professions in the corporate sector. Furthermore, only 6.8% of engineers have the ability to answer spontaneously, and around 67% of engineers lack English verbal skills, making them unsuitable for any professional position

The Hospitality drive limits shift sometimes depending upon the condition, necessities of the social event and the capacities of the members. The formal pioneer models the appropriate lead and develops sure norms. The occupation of pioneer setting the undeniable goal. The neighborliness pioneer has an open standpoint set and basic reasoning capacity. The pioneer transport best quality is to motivate the staff to get the work done. The agreeableness pioneer has capacities of tidiness data, food safety, communication skills, language mastery, Guest relationship are a significant piece of any pioneer responsibility. The nature of power should be improve the degree of success of business. The ampleness of friendliness depend upon the ability of the Influence. The convenience pioneers should respect his followers and create. He ought to assess the strengths, Weakness of the affiliation and focus abilities of the hotels. The cheerfulness pioneers should focuses just people not product. He ought to be Friendly and suitable to the people. To treat his subordinates as equals. Team the load up involves joint effort, trades, target setting additionally. Managing the gathering of specialist troublesome. If the delegate has an obvious picture so they have more helpful. The gathering bosses feel prepared to give dependability and constructive analysis. A give significant contribution to partners to collect the storng affiliation. The gathering is a get-together of people seeking after an average objective. The associates feel a sensation of ownership for their work and unit. Since they are set out to regard subject to the common targets. Gatherings who simply master this will go far to bring more effective. The listening is huge instrument in bunch the leaders considering the way that to listen various social classes considerations, where musings are transparently conveyed they make way for others contemplations to emerge. In the gathering management sharing simplifies the work and simple. The action plan of the team management is mission, vision, objective (or)task of the gathering has been portrayed and is at present recognized by everyone.

The movement business is an enamoring and genuinely advancing industry. The Tourism Industry joins all that an explorer outs voyaging – eat, rest, party, go to a gathering, rent a vehicle, take a taxi, shop, change new cash, etc It suggests that the aggregate of the monetary activities of farmers, fishers, cooks, finance managers, bartenders, nearby escorts, banks, motels, celebration gatherings, entertainers, electrical specialists, customs, movement and from a genuine perspective each work that impacts clearly or by suggestion on the movement business are on the whole fundamental for the movement business regard chain. This assessment plans to investigate the new travelers' satisfaction in Madurai. The results from this investigation show that there is a positive association between Tourists' impression of organization quality, travelers' satisfaction and area immovability.

The tamilnadu is changing rapidly in standard every day presence. To compensate for some recent setbacks the rates, using the staff's abilities transformed into a gigantic significance in the associations. The incredibly relentless environment in which dwelling associations work today requires a skilful workforce to remain as a productive part in the genuine round of the motel business. One of the essential issues which occur in the workplace is the shortfall of planning. This assessment papers standard goal was to assess on-work planning and its ramifications for agents execution because of star motels of trichy city. If laborers are not readied, it may impact the proficiency and advantage of the affiliation, scrap and improve, more hours will be used and it deconvinces the agents. The recent concern is that planning and improvement at lodgings don't take genuine thought of workers. Consequently, to deal with these troublesome lodgings ought to outfit work setting up that is associated with current work of the agents. To this end, the researchers used Descriptive assessment arrangement using both emotional and quantitative techniques, which exploration planning and is ramifications for laborers' display. Data for the paper have been assembled through fundamental and helper sources that are from meeting and surveys considers were used. The two lodgings Femina and Sangam were picked for the examination. 55 surveys were passed on for the collections of data from this 35 were laborers, 20 were customers and 5 were the board staff of the analyzed lodgings. The data have been bankrupt down and translated through table and graphs to find the effects of planning on delegates execution. The result showed that by far most of respondents suggested that on work getting ready expect a fundamental part for progressive new development and it help agents aptitude, data and execution all the while it updates shopper steadfastness, so the two motels should give fitting and all around masterminded occupation planning for laborers. The results ask dwelling chiefs to reevaluate existing conditions of specialist getting ready framework and make it composed especially profitable for the upsides of delegates, affiliation and customers.

The improvement business and accommodation industry is a baffled space, a specific field of progress, a piece of cash related and public development that offers unquestionable open entrances with the expectation of complimentary connection progress, yet close to capital focused and on a fundamental level certifiable. In this specific condition, its relationship with undertaking contemplates the financial advancement of traveler districts, plans to make new conceivable relationship by augmenting the cutoff and status of tries to make, set up a business, to regulate hazard and benefit. This paper, through seeing more unpretentious than anticipated pieces affecting the improvement of nearby business, the progression business and cheerfulness industry, needed to withdraw the lead of business visionaries clear with the presence of requirements concerning business, an imperative of undertaking, development and direct. Romanian endeavor in the headway business and comfort industry should lift legitimacy, inciting augmented capacity and monetary new turn of events. 

Human resources play a vital part in the growth procedure of contemporary economics. Arthur Lewis observed, “There are great differences in development between countries which seem to have roughly equal possessions, so it is necessary to enquire into the difference in human behavior.” It is frequently felt that while the utilization of normal possessions, accessibility of physical and economic resources and global aid play famous position in the raise of modern economies, none of these feature is highly important than competent and committed manpower. It is in reality said that all growth comes from the individual mind. This learns is an attempt to discover out the efficiency of personnel management practices in TNSTC in Villupuram District which is the present research region.

This paper attempts to summarize the way customer dependability has been assessed in the Maldives the movement business and the techniques by which this could be become further to outfit an assessing of satisfaction with Maldives as a target. The movement business is contained different regions including the development, convenience and visitor organizations region. Inside all of these spaces there are different individual expert associations that have attempted to evaluate shopper dependability as a segment of their quality insistence plan. This has gotten more ordinary as the business sees the meaning of organization quality issues in a certainly merciless environment. It has similarly been energized by the move towards an industry-driven sincerely strong organization. This paper graphs a couple of occurrences of the way these activities have been endeavored at the satisfaction level. It in like manner proposes the likelihood that it very well may be important to expand satisfaction assessment from a consideration on the undertaking to that of the goal. This is a significantly more complicated task that at the individual endeavor level anyway may justify the effort as protests follow slice of the pie.

Country the movement business is related to social/normal/social activities. This helps with remembering all fundamental territories for the movement business. Provincial the movement business assists with having extraordinary associations between the host country and the visitor. It is such a the movement business where neighborhood occupants invite travelers to visit their organizations with the plan of for the time being comfort. The close by inhabitants secure a kind of pay by selling neighborhood food and refreshments, close by gatherings, close by articulations, close by created works, neighborhood shops, etc the commonplace neighborhood will propel their own particular manner of life, lifestyle and food style to different collection of explorers. Through this neighborhood travel industry the specific district would procure some business similarly as the work opportunity to neighborhood tenants. "Basically half of the quantity of occupants in the world lives in rural regions and for the most part in a state of dejection" this assertion doubtlessly helps us with making more commonplace work in the country region to outline the smoother life. "The movement business offers work to the most heartbreaking of needy individuals. Gram seller gains something. Auto truck driver secures something. Pakoda seller obtains something and Tea trader in like manner procures something" this shows that the movement business is one of the business which helps in poverty decline. Dejection diminishing can in like manner be called as poverty alleviation. It is a lot of measures in both financial and magnanimous those are proposed to perpetually lift people out of destitution. Dejection moderation happens by and large in light of commonly financial turn of events. Destitution facilitating also incorporates improving the everyday conditions of people who are as of now poor. From one perspective, India is home to megacities like Mumbai, Bangalore, and Delhi, where the greater part of people approach a reasonable lifestyle; of course, there are a couple of states in India where people are not moving toward the fundamental accommodations and are living under Poverty line.

The tourist destination is a collective product; it plays a major part in developing the socio-economical development of that region. Kanyakumari is a destination at the southern end of India, the tourist spot famous for its scenic beauty and spiritually valued temples. The paper discusses demographic feature of the tourist, and their satisfaction in visiting the destination. A well framed questionnaire organized with set of questions to exhibit the preference and expectations of the tourist visiting is circulated among the tourist people. The data collected from the tourist people are to be sorted and analyzed with statistical tool. The study helps to exhibit the pulse of the travelers towards their perception about the spot and opinion about their requirements at the spot. This fundamentally helps tourist and the local government bodies to enhance the tourist spots qualitatively to make it always a place for recreation and rejuvenation. Received : 1 st December 2020 Accepted : 15th December 2020 Published : 25th January 2021 E-Mail Id: arunarticle2016@gmail.com.

The workmanship and engineering, planned by Mughal sovereigns in sixteenth, seventeenth and eighteenth Century was the Landmark of Indian culture and legacy. As an Islamic administration Mughal sovereign’s enlivened Indian subcontinent with garish magnificence adjusting Indo-Persian and Indo-Islamic example. The northern India and the regions of present Pakistan were built up the castles and Mughal working by the leader of fugal individually. The best making building is known as Agra Fort .i.e, Red post at Delhi and the amazed "Taj Mahal".

The affirmation styles, tastes, and needs of customers are exclusively as opposed to from that of clients. While it becomes glaring that natural and metropolitan Indian has changed fundamentally speedier than the agricultural and strong customer due to bleeding edge openness of media and advancing lifestyle, country clients aren't some distance at the back of. Creators face various burdens in advancing their things in commonplace and strong areas in light of the fact that most of the natural and metropolitan customers obtain low getting, have low degrees of capability, low levels of logo focus, decree and conveyance centers. The clients are end various issues in picking their fast moving buyer stock. The fundamental sporadic assessing method is used for the assessment. To have the depiction from different client mental system for security relies upon the hypothesis bunch looking at is never super quick Moving Consumer Goods purchaser. Fast Consumer Goods Campaign occurs inside amicable circles and outperformed on from ally to look, thusly procuring a positive degree of trust from purchasers and hazard related with spreading viral messages can't be controlled. Thusly, associations need to recollect that it is fundamental for make the splendid response for their things and organizations due to the truth individuals forward those messages to their own friends and family and a horrible response can destroy a viral advancing exertion and push the customers from searching for the thing.

Food is the fundamental thing human necessities and as such it is an unclear piece of the improvement business. It also addresses one of the fundamental relationship during a touristic trip. The uncommon culinary custom of Madurai has been pulling in taste buds from across the globe for quite a while and the territory is tirelessly changing into a gastronomic goal in the advancement business guide of late. Adjoining its out of date asylums, obvious accomplishments and heritage trail many are visiting the city to experience the legitimate Madurai food. The target of this paper is to pick the piece of Madurai food past this urgent occupation it plays in the advancement business, to see how it contributes in building up the proportion of explorer in Madurai and their satisfaction with the adventurer thing and if food can lift the chance of the wayfarer interest in Madurai and toward looking out for the necessities of the voyagers. To achieve these destinations different pieces of the advancement business in Madurai will be taken apart, for instance, the viewpoints in joining a traveler trip in Madurai, the explorer needs and the different pieces of the improvement business. The consequences of the appraisal will depict and expand key viewpoints on the most capable technique to improve the chance of the advancement business in Madurai.

Hospitality means dealing with human being in a very moderate and friendly manner. Interpersonal skills, system skills, product and service knowledge, customer knowledge and personal skills are the requirements to build a team in the hospitality industry. The hospitality sector includes a massive number of businesses, ranging from hotels and other types of accommodation, to bars, restaurants, snack bar and discotheques. Today hospitality and tourism industry add a good percentage of revenue to the state and every organization to execute well they need to be highly efficient and effective and enthusiastic. Relational skills are the performances and maneuvers a person uses to interact with others fruitfully. In the business world, the term denotes to an employee's ability to work well with others. Interpersonal skills range from communication and snooping to attitude and deportment. System skills are developed capacities used to understand, monitor, and advance socio-technical systems. Judgment and decision making, considering the relative costs and benefits of potential actions to choose the most correct one. Product knowledge is an essential sales skill. Understanding the products' features permits you to present their benefits accurately and convincingly. Customers respond to enthusiastic sales staffs that are passionate about their products and excited to share the profits with them. Customer knowledge is the amalgamation of experience, value and insight evidence which is desirable, created and absorbed during the contract and exchange between the clienteles and enterprise. And Personal skills are accepted as soft skills which are not easy to teach although not impossible. They are also known as interpersonal or even 'people' skills. Examples include constancy, compliance, motivation, problem-solving, and questioning skills. The present study throw light to the prominence a noble leader in the organization and team management skills the one must possess in the hospitality industry.

 As the debate about whether the internet is safe for children rages, The State of the World’s Children 2017: Children in a Digital World discusses how digital access can be a game changer for children or yet another dividing line. The report represents the first comprehensive look from UNICEF at the different ways digital technology is affecting children, identifying dangers as well as opportunities. It makes a clear call to governments, the digital technology sector and telecom industries to level the digital playing field for children by creating policies, practices and products that can help children harness digital opportunities and protect them from harm. Every age has its myths. Myths are often equated with falsehood, but their very persistence reveals society‟s deeper commitment to particular values. Some myths in the digital age are remarkably hard to shake, even though evidence from research and experience often contradicts them. Here are my top myths about children in the digital age.

Micro finance primarily targets the poor people and especially women who are underprivileged. People living in poverty need a diverse range of financial instruments to run their business, build assets and stabilize consumption. Micro finance provides loans, savings and other basic financial services to the poor including the selfemployed. The study is conducted in Eral block in Thoothukudi district of Tamil Nadu. Microfinance programmes in Tamilnadu especially in Eral block have brought remarkable changes in the lives of poor especially women. Therefore, this research attempts to develop an effective microfinance to uplift self employed people with small capital. The micro credit has been playing a very outstanding role in uplifting poor people life conditions and balanced regional development and self-employment. In the present situation the microfinance beneficiaries are having high potentiality due to different micro finance programmes to achieve more things but they are not using their full potential for the entrepreneurial development in the region. If they take much more efforts by using their full potentiality they can achieve new heights in future.

The essential commodities are distributed under Public Distribution system at heavily subsidized prices and hence anti social elements tend to divert these commodities to black market. Increase in prices, especially in those of essential commodities hits the poor hard and substantially reduces their well being. On the same tine the consumers are affected some problems like underweight, timing and shortage of commodities. There is exploitation by workers. Therefore the performance evaluation of public distribution system and the opinion from beneficiaries are also imperative. So, this warrants a study focusing attention on the problems affecting these vulnerable sections. Hence, the researcher has under taken this study. The study concluded that the main objective of PDS is to provide safety net to the poor against spiraling rise in price, the selling of non-controlled articles through PDS is not away from the scope of PDS. Above all non-controlled articles trade will strengthen the business viability of PDS. 

This paper entitled “A Study of Women Characters in Homer’s “The Iliad” brings out the nonexistence of female protagonist in the epic poem by Homer. This poem is set during the Trojan War. This poem is structured on the enemity between King Agamemnon and the warrior Achilles, which lasts a few weeks towards the end of the war. The female characters of this epic poem are not given much importance as the male protagonists. The prominent female characters are Thetis; a sea-nymph and devoted mother of Achilles, Athena; the Goddess of wisdom, Helen; the most beautiful woman in the ancient world and Hera; the queen of gods. The major theme of this epic is the glory of war, military glory over family life and the impermanence of human life and its creation.

In this 21st century, we have women astronauts, women prime ministers, women wrestlers, women entrepreneurs, post women and even women drivers but still millions of women encounter gender bias at every moment of their lives. Girl children and women or often less worth and have lower rank in society because of gender stereotypes. Women are more likely to face restriction of their freedom and mobility and experience rampant levels of violence and harassment across the world. The portrayal of media and literature also give a detail account of gender discrimination and the social vision of each and every society over the women gender. The root of gender discrimination is patriarchal system. We could find the deep roots of gender equality in English literature under the pen of Anita Desai, Shashi Deshpande, Kamala Markandaya, Mulk Raj Anand, and R.K. Narayan. This paper addresses the theme of gender discrimination, gender inequality, gender bias, gender gap with the connection to the portrayal of women in Indian English literature. This paper on gender discrimination throws light on various parameters where women are discriminated in the society which is evident through the Indian writing in English.

Energy is an important input in all sectors of the economy of any country. The standard of living of a given country can be directly related to per capita energy consumption. The study of the rural households of the block is expected to suggest changes in pattern and level of energy use to solve the problems of scarcity. The study concludes reached is that energy consumption can be reduced using improved heating and cooking ovens with greater efficiency. Among the rural households, people belonging to high income brackets still cling to non-commercial energy sources despite their obvious disadvantages because their every day need for heat energy to prepare feed for animals and food for men and women in their employ is always on the increase.

Today, the world is facing many challenges towards environmental sustainability during the process of achieving economic development. Protection and preservation of natural resources is very important in every respect. Nations development by without concentrating environmental sustainability is meaningless. The banking industry, biggest service sector in our country is now concentrating for the adoption of green banking practices for the well being of the society. Green banking means environmental or ethical banking practices adopted for reducing carbon footprints from the day to day activities. State of Bank of India, the largest commercial bank in India has developed many initiatives for maintaining environmental sustainability by participating in Go-Green movement. The Bank has put in place SMART i.e. Specific, Measurable, Achievable, Realistic and Time bound Green Banking Goals, some of which are obtaining star rating at all state level administrative office premises from Bureau of Energy Efficiency. These include construction of „Green‟ buildings, waste water treatment, programs to sensitize staff on energy savings. The present paper aims to review the green banking practices adopted by SBI and also highlight the awareness and adoption of these practices by its customers. The data were collected from secondary as well as primary sources to catch the descriptive. 

Maritime transport Services is the pace, structure and pattern of India's economic development. India is speedily connected to a position as a key player in the maritime sector globally by achieving its nation’s trade target, and therefore the growth of international trade successfully led to the growth in maritime services because a significant part of world trade is carried out by the sea. In the past days India has not been successful in maritime international trade since 2000, although during that time India had a higher potentiality to expand the international trade and considered largest merchant shipping fleet in the country. (Mukherjee 2001) . At present, Maritime transportation industry is far more liberalized than most of the other industries. It plays a vital role in the development of countries, comprises ports, shipping, ship building and Inland water transport services. Indian Shipping Industry with emergence of globalization and liberalization is firmly acquired a new dimensions in terms of demand, capacity enhancement of the ports and infrastructural development. (India: Government initatives to support shippig in coming time 2016). This paper helps to examine the how efficiently flagship initiatives/steps were taken by the Indian government by promoting various legislature to promote sustaining growth in the maritime shipping industry to uplift the international trade 

The term digital marketing was evolved in the year 1990’s. Its rapid evolution created new opportunities and avenues for advertising and marketing. Digital marketing is often referred to as 'online marketing’, and also 'internet marketing'. The term 'digital marketing' gained more popularity over time. It involves the usage of the Internet to market the sell of goods or services. And India ranks 3rd in position. The research undertaken intends to study the phenomena related to the pros and cons and the trends in Internet marketing that helps in building brand image and customer loyalty. The current paper focuses on the pros and cons, understanding digital customers, and trends in digital marketing.

Digital technology is shaping the future of global trade and investment. One aspect of the adoption of digital technology by global exporters and importers is the purchase and sale of goods and services online, which is part of what is broadly understood as “e-commerce”. The digital revolution is transforming the players, patterns, and possibilities of world trade. It is opening opportunities for millions of micro entrepreneurs and small businesses to engage in cross-border trade, grow into multinational sellers, and craft their own global supply chains. The rising importance of digital trade was already noted by international organizations in the late 1990s. 

In the era of digital economy setting up a shop and waiting the customers to arrive via no longer enough. Instead, companies must be proactive by finding new ways to engage customers, build relationships and create communities. Which differentiate social commerce from an ordinary e-commerce sites includes social elements also. Here the importance of social media increasing for commercial activity .Digitalization expand our opportunities and threats of traditional business through social media like face book , Twitter, Lnikedln ,Whatsapp etc. The development of social networking was accompanied by the evolution of mobile technologies and e-commerce networks. The borders between countries melted, thanks to the commercial transactions made through social networks. This study should be made on the impact of social networking on the marketing and promotional information industry and the extent companies and businesses benefit from the networks.

This is a period which are bound to a lot of changes driven by digitization, information and communication technology, artificial intelligence, machine learning in the field of marketing. Traditional marketing is shifting to digital marketing enabled with the help of AI and machine learning. Customer consuming behaviour has changed from traditional in-store shopping to online shopping which has increased the need for digital marketing. Marketing Intelligent Approach is a cutting edge for marketing management support system to deal with knowledge by machine learning and other soft computing techniques. The range of potential applications of machine learning techniques in marketing management are consumer behavior, optimization of product market structure, managing the market mix, strategic marketing, finance domain etc. Describes the synergy between marketing and intelligent systems, especially machine learning techniques. Interactive promotion is a matching field for marketing; where intelligent systems can be applied. The above description suggests us that marketing is a multifaceted field of decision making. Marketing decision is a combination of judgments and analysis which involves a huge degree of intuition in which knowledge and expertise are required to take decision, therefore here Artificial Intelligence (AI) can play an important role. The large volume of transaction and demographic data enables business analytics, AI, and machine learning to analyze and interpret customer behavior to improve customer satisfaction and enhance sales and hence profit. For example, predictive analytics uses different combination to predict the relationship between results and variables and to identify data patterns . Marketers use various techniques to analyze the data trends in order to perfectly predict customer consumption preferences. Therefore now With the help of AI and , marketers can now automated and a simpler method for the pattern searching and identify different processes to enable personalized and one-to-one digital marketing to deliver individualized according to the preferences and product offerings to existing and new customers. This paper will focus on AI and machine learning effort on digital marketing and customer behavior. And will examine how marketers are improving on the capabilities of AI and machine learning to ascertain the customer behaviour and improve their sales by offering one-to-one digital marketing, and increase customer satisfaction. Studying the impact of AI and machine learning on digital marketing and customer behavior is of great significance to the marketing and sales industry.

This study focuses on the buying behaviour of customers of phygital stores in Coimbatore city. Phygital stores refer to those kinds of stores which exist on two mediums such as online store and as well as physical retail stores. The phygital stores that are taken into this study are Nykaa, FirstCry.com, Archies, Odyssey, Reliance Trends, and Lifestyle. The objective of this study is to know about the customers regarding their buying behaviour at phygital stores, along with the factors influencing them to buy from the phygital stores. This study is limited only to Coimbatore city; hence the results and conclusions cannot be generalized. The respondents may not be true in the survey process due to personal bias so the accuracy of the conclusions may differ. The results of the study can be used by phygital retailers to attract new customers and as well as to retain their existing customers. 

“Marketing is becoming a battle based more on information than sales power-Philips Kotler”. Information and reliable data form the bedrock of any management decision. They also form the basis for all the diagnostic and prognostic efforts of managers. From a marketing stand point, problems can only be anticipated, identified, analyzed and resolved or prevented if accurate and reliable, relevant information can be obtained promptly from both internal and external sources. This overriding importance of marketing information is so obvious that every trained marketing manager or executive makes deliberate and sustained efforts to generate, analyze and use reliable marketing related information. Keeping track of your competition and the state of your industry is an integral part of operating any business. Traditionally, that information has been termed "market intelligence." In recent years, however, the practice of collecting market intelligence has expanded to include analysis and analytics that can help you improve your business model and projections. Marketing intelligence (MI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics.Marketing intelligence is necessary when entering a foreign market. Marketing intelligence systems are designed to be used by marketing managers and often viewed by employees throughout an organization. Notable systems on the market include Contify, Leadtime, Pardot, Marketo, and HubSpot. They may have user interfaces that closely resemble consumer software than the software around individual data sources, which are designed for use by analysts

Digital Marketing intelligence (DMI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market .Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, like web analytics, business intelligence, call centre and sales data, which often come separate reports, and put them into a single environment. In order to collect marketing intelligence, marketing managers must be in constant touch with relevant books, newspapers and trade publications. They must talk to various stakeholders like customers, distributors, and suppliers. In addition to this, they must also monitor social media and carry out online discussions.

Buying behavior of eco-friendly products is increasing rapidly now-a-days. This is because of environmental concern among the people. The present study is to investigate the consumer awareness and perception towards eco-friendly products among youngsters in Salem. Primary and secondary data are used in the study. The data is been collected from 150 youngsters in Salem by using random sampling technique. The study reveals consumers awareness level of eco-friendly products and perception of eco-friendly products. The study discusses the strategy to find the original ecofriendly products for consumers, factors to be followed for positive perception for eco-friendly products sellers.

Retailers reach out to customers and build awareness by providing more impersonalized, in store retail sales promotion techniques to increase the sales. The analysis made for the socio economic profile of the respondents for purchase of FMCG at supermarket. Various sales promotional tools like price off, Buy one get one free, coupons, bonus packs and point of purchase which are implemented for FMCG during the study in the supermarket were conducted. The study is focused on effect of short period sales promotion strategies on FMCG. If the retailers have to encourage the customers they have to set effective strategies to create positive attitudes and create awareness about various in store retail sales promotion. Primary data were collected from 104 respondents using interview schedule at supermarket in Coimbatore city. Data were collected from customers who have purchased from supermarket at the exit point. The collected data were analyzed using descriptive statistics and Garrett’s ranking technique were used. The study resulted that the sales promotion strategies as increased the bought quantity of the consumers.

Psychological Wellbeing (PWB) is a broad and dynamic construct that deals with social and subjective dimensions of human psychology as well as health related issues and behaviours.It is very painful to register that only few of the entrepreneurs of higher educational institutions understand the stress levels of the highly valuable teachers they employ and provide a window for stress relaxation or relieving their stress level. A stressful teacher always prefer to leave the job, retaining a valuable and resources rich teachers have been daunting job for the higher educational institution managers and entrepreneurs functioning in India. Prevailing situations i.e., the state of helplessness causes for the teachers in stress and it directly affect theirpsychologically,physically and mentally in term of well-being. At this juncture the higher educational institution function in India i.e., managers and entrepreneurs have to offer friendlier, supportive and progressive at same time learning cum updating environment to ensure positive performances and maintain the upmost psychological well-being of the teachers. As the society can flourish only if a good teachers exist in a society. 

The term „Digital Entrepreneurship‟ refers to the process of creating a new delivered business, product or service. This definition includes both startups bringing a new digital product or service to market but also the digital transformation of an existing business activity inside a firm or the public sector. In the developed world, the emergence of utility-based cloud computing is shifting focus from technical barriers to the business environment challenges facing digital entrepreneurs.

Internet usage continues to explode across the world with digital becoming an increasingly important source of competitive advantage in both B2C and B2B marketing. A great deal of attention has been focused on the tremendous opportunities digital marketing presents, with little attention on the real challenges companies are facing going digital. Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels.

Cosmetics are products which are used to alter the appearance of the face or the odour and consistency of the body. To analysis their awareness of cosmetics among women in digital era and to highlights the impact of cosmetics contamination on women in digital era. Each day women use so many products in the name of make-up and beauty care.Skin is the largest organ in our body and absorbs chemicals directly into the bloodstream faster than if it were digested. The digestive system has a process to filter toxins naturally,whereas the epidemis acts more like a sponge.Thus there is a need to consider the ingredients which go into the making of the products. 

The digital era could not have come at a better time for the banking industry. With bank customer loyalty and trust at a low point, the recent financial fallout and the economic downturn, banks are in need of a fresh start. Rising to the challenge of reconnecting with customers, rebuilding trust and renewing the banking experience, banks are starting to explore digital technologies and solutions. Forward-looking financial services providers are seeing a silver lining in today‟s challenging market they are rapidly capitalizing on the digital wave to reestablish themselves as the bank of choice with existing and new customers.

Gender discrimination is accredited as a form of inequality that makes issue for women all over the world. As said God created the man first itself an evident for male preceding female. According to traditional approach, coarse of physical or mental condition, female are weaker than male. This is the reason for male dominated society where women are struggling for their individuality. The relationship between language and culture is congenital. Languages with gender discrimination protocols are called gender discrimination languages or sexist languages. To avoid gender discrimination in languages the words which represent sexist language must be replaced by neutral words such as using ‘police officer' instead of ‘police man’. The main purpose of this paper is to underline the gender discrimination in English language and how to reduce that through the active participation of the society where the women lives in to make a healthy and balanced atmosphere. 

Digital entrepreneurship is of high topicality as technological developments and advances in infrastructure create various opportunities for entrepreneurs. Society’s great concentration to new digital business models is conflicting to very little research regarding opportunities, challenges and success factors of digital entrepreneurship.

Online shopping is definitely a great way to shop with everything available on the websites. From clothes, gift items, food, home needs, medicines and many more, this mode of shopping allows one to shop conveniently without hassle on speeding hours in a supermarket or shopping areas. The internet with its wide array of information hooks, allows the customer to go through various reviews of the product or service before actually heading for purchase. These online shopping websites also have daily deals for the customers looking for discount and store offerings. The present study titled as “A study on customer’s preference towards e-commerce over traditional stores with special reference to Alappuzha District” is conducted to analyses the customers preference towards e-commerce services in Alappuzha District. The study also aims to identify the source from which the customers get information about e- commerce sites and also to understand the problems faced by the customers while entering online shopping. 

Floriculture is a fast emerging and highly competitive industry. A new generation of cultivators is coming forward to employ modern technology to maximize production and offer quality products for consumer acceptability, thus fetching a better price. The study area for the research is Kanyakumari District. For assessing the recent scenario, an exploratory research was conducted. The study is based on primary data collected from 150 cultivators and 160 marketers by quota sampling method. The statistical tools namely, Chi-Square Test and Garrett‟s Ranking Technique were applied. The rating scale – Likert Scaling Technique was also used. This thesis is based on a scientific study at close quarters of the various processing problems faced by flower cultivators and the intermediaries in marketing this perishable and highly sensitive product. It is the hope of the researcher that the Government of Tamil Nadu would take immediate steps to lessen the burden of the traders. A well-established wholesale market is needed in Kanyakumari District to have a positive impact on the development of this sector. The short production cycle of flower crops, makes the country an ideal place for multiplication of planting materials, which need to be explored. The results of this study gives a rational perceptive to Kanyakumari district traders in utilizing this floral marketing theory to make this industry bloom by managing different complexities. The different types of training undergone by the farmers help them to increase the production of flowers and to solve the production and marketing problems. 

Cultural tourism is the subset of tourism concerned with a traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of life. Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres. It can also include tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. festivals, rituals), and their values and lifestyle, as well as niches like industrial tourism and creative tourism. It is generally agreed that cultural tourists spend substantially more than standard tourists do. This form of tourism is also becoming generally more popular throughout the world, and a recent OECD report has highlighted the role that cultural tourism can play in regional development in different world regions.

Educational technology is a systematic and organized process of applying modern technology to improve the quality of education. The study aims to know the impact of digital era on the classroom level, to know the impact of digital era on the teaching process, to analyze the role of teachers in education due to the impact of digital era and to track the impact of digital era on education and role of students. The last five years computers have been introduced to most educational institutes although its ratio to a student is very high. By making initiatives to implement them, some forms of reforms may take place. Most of the education institution realizes that they should transform rapidly by adopting technology to enable better teaching and learning. For these institutions to remain relevant and grow, newer learning approached needs to be implemented. The digital classroom solution are pre-created by service providers.

To understand the importance of digital marketing to the future of marketing in any business, it‟s helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than website or email… It involves managing and harnessing these „5Ds of Digital‟ that I have update to my Digital marketing strategy, Planning and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for business to reach and learn from their audiences in different ways. Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising and any other digital medium. 

“The striking thing on learning is that no one can plagiarize it from you” – BB King With the herald of liberalization and globalization, the demand for talented engineers is high in many indigenous Multi-National Corporations (MNCs). The CEOs of BPOs complain about fresh recruits from engineering colleges for not ‘industry ready’, because of their skills-shortage. In today’s globalized market, engineering students’ success in the on-campus recruitment is mainly based on their demonstration of indispensible English communication skills. De facto, it can candidly be captioned as the ‘survival skill’ in the competitive professional scenario. Thus, the ever increasing significance of universalized English language leads in integrating English into engineering is an effective way to gratify this huge demand of technically-skilled workforce landing in good jobs through developing an optimum efficiency of students in their Professional English communication skills. If teaching English was a cake walk at schools; at college level, the path was speckled with stumbling blocks galore. The main factors responsible for this disappointing scenario are that i) English language always holds a second place in line comparing with the technical subjects in the technical institutes and ii) most of the students hailed from rural and underprivileged areas, which challenges mainly the language teacher. Students of technical course come with one big dream in unison of becoming a full-fledged professional one day; of working at some coveted post in an MNC but, most of them find their dreams shattered at the very outset when they realize that they lack tremendously in effective communication skills. As motivation becomes low; learning will be slow, it is the responsibility of the English teacher to take the task of grooming such craved students to acquire an absolutely evolving, challenging and rewarding experience employed.

The term ‘Digital Entrepreneurship’ denotes to the procedure of making a new provided business, goods or service. This definition involves eachstartupcarrying new digital goods or facility to market but also the digital change of aprevailingcommercial activity inside a firm or the public segment. In the advanced world, the presence of utility-based cloud computing is instabledetermination from technical obstacles to the commercialsurroundingstests facing digital entrepreneurs.

Digitalization acts as a pivotal part in the economic growth of the country. In the present scenario digital transformation in accounting is one of the important segments to witness revolutionary changes in the world. Digital accounting means introducing aspects with technology. This article tries to present that how the technology brought up changes in recent times through traditional method was once characterized manually sitting through hour-long to up gradation without any visual presentation. The study investigates the status quo and developmental trends of digitalisation in accounting, the responsibilities for implemen¬tation and any obstacles to the digitalisation of accounting, which may have already emerged. Building on this, a maturity level model was developed that assigns companies to defined clusters and reflects the current status of digi¬talisation in their accounting systems.

Educational knowledge is a methodical and controlledprocedure of applying contemporary technology to develop the value of education.The study aims to know the influence of digital era on the classroom level,to know the impact of digital era on the teaching process, to analyze the role of teachers in education due to the impact of digital era and to track the effect of digital era on education role of students.For these institutions to remain pertinent and develop,newer learning approached needs to be applied.The digital classroom solution are pre-created by service providers.

Cosmetics are products which are used to change the presence of the appearance or the odour and consistency of the body.To analysis their awareness of cosmetics among women in digital era and to highlights the impact of cosmetics contamination on women in digital era. Each day women use so many products in the name of make-up and beauty care. Skin is the mainstructure in our form and fascinatessubstances directly into the bloodstream higher than if it was digested.

Indian women have come a long way from being just a homemaker to business, inventions and leading new ideas.In India “Entrepreneurship” is very limited amongst women especially in the formal sector, which is less than 5 percent of all the business.Women entrepreneur is any women who organizes and manages any enterprise, especially a business. As women enter the workforce in ever-greater numbers, they gain professional experience, and managerial skills, both necessary to be successful entrepreneurs.This study analyse challenges faced by micro women entrepreneurs in Tiruvallur district of Tamilnadu. 

Digital marketing is the fastest e-Commerce solution available. We can buy or sell fast in this marketing strategy. You can reach out maximum audience or customer with the help of digital marketing and you can do that fast. It really plays an important role in modern commerce system. This system makes our business more fast and accurate. Digital marketing is infinitely more affordable than traditional offline marketing methods. But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

The entrepreneurship theme is the idea that involves individuals with unique personality of trending innovation and abilities to enhance their business. The purpose of this article is to suggest the entrepreneurship development of past years to present time. Most of the study examines relationships between performance variables and illustrate the problem faced by microentrepreneurship. We conquer with Gartner that “entrepreneurship research emphasis a diverse range of theories applied to various kinds of phenomena…there is no elephant in entrepreneurship. The various topics in the entrepreneurship field do not constitute a congruous whole” (Gartner 2001, P.34). We taken the above statement into consideration that entrepreneurship has various modules to link between society and its welfare. The body of theory applies to the large and growing populace of micro-entrepreneurship by adopting growth strategy and for aware of research results that have implications for fostering entrepreneurship development.

Internet usage continues to explode across the world with digital becoming an increasingly important source of competitive advantage in both B2C and B2B marketing. A great deal of attention has been focused on the tremendous opportunities digital marketing presents, with little attention on the real challenges companies are facing going digital.

Online marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brand image of the company, build more & more prospective customers and increase the sale of goods & services by adopting various e-marketing techniques which are available in today era. Online Marketing is the use of e-channels to promote or market products and services to consumers and businesses.

Digital money is exchanged using technologies such as smartphones, credit cards and the interest. The study aims at revealing the perception and awareness of digital money in Nagercoil town. The study concluded that many people are not very much aware of digital money and its advantages and few who are aware also are scared about the problems in using this digital money. Therefore it is important to strengthen internet security from protection against digital money. Hence each and every one should access and use the digital based transactions. The government should take more efforts like financial literacy campaign to help people to be more aware of digital money and digital transactions.

Technology has its presence in every aspect of our life and thus we are very comfortable working with it and making it work for us to make our work a little less onerous. In this era of digitization, organisations are becoming technology driven too making all the functions take the best of technology to achieve the objectives of the organisation. Human resource management being a significant part of the organisation is adopting technology in its work and making most of it to provide best services not just to be able to achieve organisational goals but also to keep its clients i.e. employees satisfied and motivated. Human resource management in itself has diversified functions operational, transactional and transformational. All these functions have adopted specific technologies to be able to play equal with other departments. HRM in digital is not only beginning to be a trend in the organizations but also becoming a necessity to be able to achieve goals, keep the cost low, increasing productivity, keeping track of employees, their needs and their performance, reaching out to prospective candidates in a way they relate the most and are mostly connected to all the time i.e. digital platform, maintaining humongous data about the employees and maintaining a free flow of communication in the organization. Thus HRM in digital era has scored technology to be able to focus more on strategic part of the HRM leaving most of the administrative to work technology

Information and Communication Technology contribute to universal access to education and equity in education. It ensures quality in the delivery of teaching and learning and allows the professional development of a teacher. It also facilitates efficient education management, governance, and administration. The challenging process of education is in determining the various ways in which technology can improve the education system. The effects of technology in the classroom are related to both the teachers and students. In the traditional education system classrooms were driven by lectures where the teacher was the centre of attraction. With the introduction of technology in education, the students are playing an active role in their learning and the role of the teacher has changed from being the source of information to a facilitator or guide of information. By being active, the students are more likely to generate their own choices on how to obtain, manipulate or display information, thereby, improving their communication skills and confidence level. This paper reviews the ways in which ICT can be effectively used in the classroom. This paper also presents the changing roles of the teachers as well as of the learner in the world of technology and mentions the ways in which teachers can be actuated to use technological tools in their teaching-learning method.

Communication is also a vital part of a teaching learning process and hence educational institutions can achieve its object by deployment and utilization of modern teaching learning tools. A learning management system (LMS) is an e-learning platform used for training and education. A learning management system focuses on delivery of e-contents and assessment. India stands second in internet population. The internet user base in India is blooming over 460 million users. It is estimated that by 2021 there will be about 635.8 million users in India. The changing scenario of technology is providing fertile ground for successful adoption and implementation of a learning management system and the educational institutions can longer remain isolated from the use of learning management as the future of the teaching learning process is steadily moving towards digital learning. An LMS provides learners freedom of learning from their own space and their own pace. The learning process is not restricted to the four walls of classrooms. An institution can create and upload its educational audio-video contents or embed educational contents from other sources like epathshala, epgpathshala or YouTube. . Further PPT’s from other sources like slideshare, authorstream can be embedded in an LMS. An LMS provides easy sharing of study material. An LMS supports conduct of online exams.A learning management system is beneficial to both educators and learner. Digital teaching and learning system is about the utilization of modern skills and technique and provide learners freedom to choose learning environment. A learning management system helps students to become self sufficient.

Digital Technologies have greater role in business environment. In this world of globalization digital technologies helps to simplify tasks in an effective way. Technologies have significantly influenced the HR function. In order to achieve organizational excellence, organizations must possess talented employees and new technologies help them to face organizational competitiveness. Though HRM is of recent origin, it has been experiencing significant changes because of the evolution of Information technologies in the last two decades. Technologies have role in reshaping the way that companies manage their work force. It helps to improve productivity and employee engagement in general. Digital technologies can help organizations to handle recruiting, productivity and retention more efficiently than traditional HR methods. These technologies help to do things faster than ever before. The study explored various digital technologies, the use of Artificial Intelligence, in HRM. Technology has completely redefined the role of human resources all over the world. From sourcing to performance management, technology has transformed every aspect of Human Resource Management. As a result of technological transformation in HRM, managers can focus more on profits of the company than on managing workforce. The study focused on the role of digitalization in HRM and how it helps to improve the performance of work force. Objectives, limitations and need for the study are also discussed in the article.

Tourism is travel for pleasure, but now a day’s it’s not about on enjoyment it may for business purpose, medical needs and so on. There the need for or opportunity on innovative tourism arise. Now a day’s tourism itself becomes a business. In this digital era everything is become digital, tourism also adapts its way on digitalized style. Moreover, there were a lot of beneficiaries for this digitalized tourism. Tourism in India is important for the country’s economy. The world travel and tourism council calculated that tourism generated rs.15.24 lakh crore or 9.4% of India’s GDP in 2017and supported 41.622 million jobs, 8% of its total employment. Various Technological companies, Government, hotels, health industries and too entrepreneurs eagerly looking on it. These beneficiaries also have the responsibility to conserve nature and also for its development. Day after day tourism develops and its helps in developing society, economy and all.

Information and Communication Technology can contribute to universal access to education, equity in education, the delivery of quality learning and teaching, teachers' professional development and more efficient education management, governance and administration. UNESCO takes a holistic and comprehensive approach to promoting ICT in education. Access, inclusion and quality are among the main challenges they can address. The Organization's Intersectral Platform for ICT in education focuses on these issues through the joint work of three of its sectors: Communication & Information, Education and Science. 

Digital marketing is growing in India with fast rapidity. Various Indian companies are using digital marketing for competitive advantage. The Success of the marketing campaign cannot be exclusively achieved by digital marketing only. Rather for the success of any marketing battle, it should fully harness the capabilities of various marketing techniques available within both the traditional and modern marketing. Startups that utilize digital marketing a lot of times got failed. This study shows precautions to be taken for successful implementation of digital marketing to harvest tremendous potential to increase in sales. 

The digital marketing landscape that encompasses Search engine optimization, social media, content marketing and more is witnessing a dramatic shift. In the current high-tech networked era, many new digital marketing trends and strategies are evolving and businesses now need to use them to succeed in their efforts because what worked for you yesterday may not work today. Affiliate marketing is such a new trend to marketing. It is the practice whereby a digital publisher or website promotes an online retailer and earns a commission based on the sales or leads that the advertising generates for that online retailer. Online retailers like Flipkart, Amazon, and Yatra.com have already started affiliate marketing in India and the technique is gaining popularity in digital market. The objective of this research paper is to familiarize andgive an insight to affiliate marketing in Indian businesses.

Customer perception is a marketing concept that encompasses customer’s impression, awareness or willingness about a company. This paper aim to analyze the customers awareness towards online insurance services of ICICI prudential life insurance and to analyze the problems of customers in availing the online insurance services of ICICI prudential. There is no doubt that the online insurance services has its own stand in the economic development and also enhances the growth of online insurance services by satisfying the need of the customer. There is a tremendous change in this digitalized era that majority of the people prefer online transaction rather than then the traditional ones. So the urge of upgrading the online services, providing the proper guidance about the online services, managing customer relationship and also being innovative in meeting the customer requirements has become so vital which would definitely drop ship the growth of the company and satisfaction of the customers.

Health tourism comprises of two term healthcare and tourism and it involves a combination of resources of health care and tourism. The paper aims to know the awareness of health tourism in digital era and to highlights the pros of health tourism in digital era. India is in an advantageous position to tap the global opportunities in the medical tourism sector. The government’s role is crucial to the development of medical tourism. The government should take steps in the role of a regulator and also as a facilator of private investment in health care. Tax incentives to the service providers import duty reduction on medical equipment committees to promote and foster medical tourism are some of the initiatives that can be under taken. The tourism, health, information and communication departments need to work in tandem for efficient patient care. This paper has recommended some of the medical tourism strategies for further promoting medical tourism in India.

Digital Entrepreneurship represents a joining of traditional entrepreneurship with an emphasis on new technologies, the opportunities created by these technologies, and new business forms. By design, our approach integrates the perspective of stakeholders from different industries including Computing, New Media, Business, Science, and Engineering.

As the debate about whether the internet is safe for children rages, The State of the World’s Children 2017: Children in a Digital World discusses how digital access can be a game changer for children or yet another dividing line. The report represents the first comprehensive look from UNICEF at the different ways digital technology is affecting children, identifying dangers as well as opportunities. It makes a clear call to governments, the digital technology sector and telecom industries to level the digital playing field for children by creating policies, practices and products that can help children harness digital opportunities and protect them from harm. Every age has its myths. Myths are often equated with falsehood, but their very persistence reveals society‟s deeper commitment to particular values. Some myths in the digital age are remarkably hard to shake, even though evidence from research and experience often contradicts them. Here are my top myths about children in the digital age.

Digitalization is the cause of large-scale and sweeping transformations across multiple aspects of business, providing unparalleled opportunities for value creation and capture, while also representing a major source of rick. Business leaders across all sectors are grappling with the strategic implications of these transformations for their organizations, industry ecosystems, and society. The economic and societal implications of digitalization are contested and raising serious questions about the wider impact of digital transformation.

Digital India is a campaign launched by the ( Government of India ) to ensure the Government‘s services are made available to citizens electronically by improved online infrastructure and by increasing Internet connectivity or by making the country digitally empowered in the field of technology. The initiative includes plans to connect rural areas with high-speed internet networks. Digital India consists of three core components. The development of secure and stable digital infrastructure, delivering government services digitally and universal digital literacy

Digitization is less commonly digitalization. Digitalisation is the process of converting information into a digital format in which the information is organised into bits. .the result is the representation of an object image, sound, document or signal by generating a series of numbers that describe set of its points or samples. The result is called representation. Digitalization of education is a powerful trend in terms of reformation and modernization of global education environment.

Investment is an action where by fun dispositioned in certain chance or instrument with the hope of increase in its value and optimistic returns. In its widestsense, anoutlay is a sacrifice of current money orotherin comes forup coming welfares. An investment procedure is an instrument that carry both suppliers of funds and demanders of funds. Investingin numerous kinds of assets is an interesting activity that appeals persons from all walks of life irrespective of their job, economic status, education and family background.

The part of entrepreneurs may be offering the green products in high cheap and economic rates. Also endorsing the confined invention and financing on the ideas to create it essentially possible to offer cheaper energy options to all and identify resolutions to the current difficulties which may be high economic and practical and applicable in the low economic countries. As today’s customers become highly aware of the usual environment, businesses are beginning to change their own thoughts and performance in an effort to address the apprehensions of customers. Green enterprise is becoming high significant to businesses because of the customer’s genuine apprehensions about our restricted resources on the earth. Through applying green events to secure the earth’s possessions in manufacture, packaging, and operations, businesses are display customers they too share the similar apprehensions, boosting their credibility. 

The digital era has brought about a sea change in the methods and means of marketing of goods and services in the country as well as the whole world. Globalisation and liberalization have become the buzz words in this era. The increased and world- wide dispersion of the goods is possible beyond doubt. But he need for this type of economic growth is felt everywhere. Hence the study is most vital in this era of digitalization in anything and everything for growth and development of the country, standard of living and the increase in the National income in the country and the development of mankind as a whole. Hence an attempt is made by the researcher to delve into the pros and cons of the digital marketing of various dimensions. 

Crowd funding is an act of raising funds from people scattered over globe typically with the help of internet. The crowd may receive some sort of reward (financial or intangible) for their contribution. In a developing country like India, fundraising is one of the major problems faced by entrepreneurs. The concept of crowd funding can bridge this gap. In this study, the researcher makes an attempt to understand the concept of crowd funding and also tries to analyze its scope in new generation business entities. 

A self-help collection is a voluntary association of the cautiously regressive females from a related socio-economic related of together rural as well as urban centers. To analyzes the factors influencing of SHGs in digital era. To highlights the marketing problems in SHGs in digital era. Thus we can determine that all Self Help Collections high opt the correct goods, competent persons for good organization, correct training for prompt manufacture, and Government assistance for training for facing the marketing problems.

India contains so many tax rules. Some of them are happens as routine and others are on the basis of the occurrence of the situations. This research problem shows that the growth depends upon the introduction of a unified tax system in India called Goods and Services Tax. In this research the problem should only study about the financial growth level before and after the introduction of GST and its relevance. This study mainly have some drawbacks which are limited the study into certain specific areas. The study shows that it could be only evaluating the collection wise report of VAT and GST. However, this study finds that with the help of the valuable information the problem states that there is a high rate of financial growth by the implementation of GST.

The entrepreneurship theme is the idea that involves individuals with unique personality of trending innovation and abilities to enhance their business. The purpose of this article is to suggest the entrepreneurship development of past years to present time. Most of the study examines relationships between performance variables and illustrate the problem faced by micro-entrepreneurship. We conquer with Gartner that “entrepreneurship research emphasis a diverse range of theories applied to various kinds of phenomena…there is no elephant in entrepreneurship. The various topics in the entrepreneurship field do not constitute a congruous whole” (Gartner 2001, P.34). We taken the above statement into consideration that entrepreneurship has various modules to link between society and its welfare. The body of theory applies to the large and growing populace of micro-entrepreneurship by adopting growth strategy and for aware of research results that have implications for fostering entrepreneurship development.

This study mainly focuses on customer satisfaction with cab driver’s service quality. In taxi service industry, like any other industry, the consumer is always at the centre of all managerial processes forming a focal point around which the business revolves. A company creates products and services with the needs and wants of the consumer in mind. Taxi service industry is one of the fastest growing transportation industries in India and in order to provide excellent service, the industry needs to identify and evaluate the existing products and services, as observed in the industry, finding out what the significant needs and preferences of the consumer are and what leads to customer satisfaction. With this objective this study was conducted to consider the taxi service industry in India and determine the factors affecting customer satisfaction in this industry.

In our beloved country, there is an immense upturn in awareness about women rights among all sector of society. The developmental programs and policies give priority to improving women’s social status. Instead of urbanisation and industrialisation, our culture and economy are largely agrarian and rural based. Empowering women may provide to promoting rural areas and the economy of India which could be gained through social developments. On the basis of every set of indices of development and socio-economic status, women have coped worse than men in all regions and in all layers of population in India. Women’s increased political participation has produced positive results not only for women but also for their families and communities. This study tested the unfortunate conditions of women in our country and analysed that women are imperative in national development and that unless women are empowered as partners, sustainable development will be impeded. The need to empower Indian women socio-economically and politically for progress in India became a development out of very great necessity. Thus the above entailed this paper. 

Internet Banking is the wave of the future, in India all banks need to be realized in the postliberalization period and it is order to continue the viable and to deliver the top provisions to their consumers and they must to have the updated information in place. Irrespective of their proprietorship status and overall they will give the supreme importance to placement and the technical developments. The usages of ATMs is in the following terms: “online collection, plastic money, payment services, (electronic fund transfer, clearing services) document management systems, smartcards, branch networking and internet banking and also the other results of their creativity of industrial up gradation”. Using a descriptive study, the data‟s are collected through primary data from 120 net banking users in Tiruchirappalli city. The respondents are selected using a simple random sampling. The result of the study found that availability of information on net banking, the significant to adopting and use of net banking by customers

This article explores an Entrepreneur is traditionally implicit to be man even though altering demographics with women comprise extra than50% of creation people. Influence of total sums, status, and location in the social order should interpret in the socio-economic expression of the ecosphere we live. Women entrepreneurs‟ initiative worldwide professional surroundings with economic stability and strong point. The outcomes propose a substantial socio-cultural impact: one that starts with family support and spreads to the huge excess effect on the professional venture itself and on women‟s right to use to capital and business networks. They also focus the role that women‟s agency, self-confidence and resolve are playing in cultivating the enthusiasm of local women for private enterprise and overcoming the toll of barriers. Present experimental reading aims to measure Indian perspective of women in entrepreneurship within the area of culture and types and suggest a model for organizations to evaluate their strength on women entrepreneurship.

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country‟s Gross Domestic Product GDP and around 8 per cent of the employment. India is the world‟s fifth-largest global destination in the retail space. India‟s retail market is expected to grow at a Compound Annual Growth Rate CAGR of 10 per cent to US$ 1.6 trillion by 2026 from US$ 641 billion in 2016. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 percent. Indian retail market is divided into “Organized Retail Market” which is valued at $60 billion which is only 9 per cent of the total sector and “Unorganized Retail Market constitutes the rest 91 per cent of the sector. India‟s Business to Business B2B e-commerce market is expected to reach US$ 700 billion by 2020.Online retail is expected to be at par with the physical stores in the next five years.Service quality can be described as the negotiation process between Millennials Shopper s and service providers where resource allocation and management are done equally to satisfy both party„s interests as Millennials Shopper„s perception of service quality and employee„s job satisfaction are interrelated. Millennials Shoppers are those who grew up using electronics, the Internet and online social communities. This research explores how interactive product virtualization technologies can engender virtual product experiences, affecting Millennium generation shoppers and measure the service quality of selected retailer in Chennai city. 

MSMES have played an important role in our country’s economy. They have significantly contributed towards growth, manufacturing, services and export. By virtue of the fact that small enterprises are located all across the country they have helped in inclusiveness and dispersal of the benefits of the development. HR practices such as Training development, Recruitment and Selection, Performance Appraisal, Employees Remuneration and Compensation, Employees Participation in Management, Career Development and Grievance Redressal are desirable to help coping with the Increasing in complexity resulting from greater number of employee to improve organisational efficiency and effectiveness in SMEs.

‘Human Capital’ is considered to be the greatest resource of a nation. The major components among the two are health and education. Nowadays, mere formal education is failing to serve the purpose where there exists a gap between pursued knowledge and employment market requirements. Here comes the role of skill development programmes in blurring of this gap . ASAP Kerala is a joint initiative of the General Education and Higher Education Departments, Government of Kerala. This initiative offers a wide variety of skill development courses in many areas such as accounting, banking and finance, fashion designing, global business process outsourcing, printing technology, emergency medical care, editing floriculturist protected Cultivation and so on. Each course has language training with the object of building up the LSRW skills of the enrolled candidate as well as the skill programme. Each batch from a college will be guided by a Skill Development Executive (SDEs) appointed by the ASAP Directorate. After the formal programme, a hands-on internship of three months period is offered to the enrolled candidate to give them an industry experience. The language skill package is administered by the British Council. One of the major social evil found in the Higher Education system nowadays is ‘educated unemployed’. The roots cause for this issue id the inability to meet the demand of the employment market requirements. Formal education finds no link with the job specifications. Here arises the need for acquiring necessary skills to cope up with the demand of the job market. Hence, imparting such skills through some structured agency becomes inevitable. Here comes the role of ASAP Kerala to overwhelm such issues and eventually blur off the gap. 

Mergers and Acquisitions have emerged as a major force for developing financial and economic environment due to increased market competition both in domestic and international market, excessive interdependence of companies for different products and services etc. The entire business world is looking forward towards sustainable growth and development. Sustainability issues are gaining ground in terms of business transactions due to the combined efforts of the merged business undertakings. The main objective of this research paper are evaluated the impact of mergers and acquisition of the companies sector wise and to identify the factors affecting mergers and acquisition of companies in current scenario. For this purpose, researcher has analyzed the mergers and acquisitions in five different sectors by considering both pre and post financial position of the amalgamated companies. Earnings per Share, Price Earnings Ratio, Return on Asset and Return on Equity are calculated to depict a clear picture of the impact of merger or acquisition on their financial position. Data are basically collected from secondary sources and compiled for an effective presentation.

As global warming becomes unbreakable to pay no attention to, green event planning is suitable a gradually added significant focus in the industry. When on earth a huge group of people collects, the sum of paper, food, and energy waste can be high. According to ISO 20121, maintainable event management is the procedure of join in eco-friendly and social charge problems into event preparation. On the other hand, we take stages to decrease important undesirable effects, or harm, such as solid waste. The goal of green event planning is to minimize this waste and decrease the whole carbon footprint, while still making a meaningful and exceptional involvement for attendees. The objective of research paper is to study the first choice of green event practices in Chennai City

Higher Education Sector, in fact, considered being the one of the main pillars of socio – economic progress of any country. In all over the world Government were committed to supporting to receive an excellence on education to their citizens. Unfortunately, due to exorbitant cost in the Higher Education Sector the Government alone cannot cater the diversified needs in the Higher Education Sector, by offering all basic infrastructure facilities. In this regard, Foreign Direct Investment on Higher Education Sector, especially in Kerala, will offering to relieving to face the financial pressures of higher education, if the investment programs is properly designed and managed then the high rate of employment will achieved. Thus the Foreign Direct Investment is one of the most important methods that are recently declared as an productive solution for the problem of financing Higher Education Sector in Kerala

The growing use of the Internet in chengalpattu metropolis provides varied opportunities for online shopping from both patron and supplier attitude. If Electronic entrepreneurs (E-Marketers) realize the elements affecting online chengalpattu city behavior, the relationships among those factors and the type of online consumers, they can besides broaden their marketing techniques to transform potential customers into energetic buyers while retaining its original consumer base. This takes a look at makes a specialty of the elements which online shoppers take into attention at the same time as purchasing online. This research will help in finding the effect of e-marketplace on clients‟ buying patterns and how their protection and private ness worries approximately online marketing affects their online buying behavior. The have a look at will besides embodying the various necessary inputs to equip the entrepreneurs for creating online marketing extra lucrative and assured utilizing including price to the present offerings.

 Tourism industry includes Transportation, Accommodation, Recreation and Entertainment, Food and Beverage Services and travel services contributing 8% of total employment. This paper analysis transition trend waged employees to entrepreneurship and the challenges faced in financing tourism SMEs in India. This transition in tourism industry is found positive rate than other sectors by influence of Digital marketing, Easy financing, Government schemes, Minimum capital and labour needs. But, with some socio-economic challenges