Emperor Journal of Commerce
Print ISSN: None Electronic ISSN: 2582-9815 DOI: 10.58381 Category: Department of Commerce Established Year: 2022 Language: English

Emperor Journal of Commerce (EJC)  publishes high-quality, original papers that contribute to the methodology of Commerce, Business Management or and the practice of decision-making
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Guidelines for Author
As an international, peer-refereed journal, it provides a platform for the publication of the most advanced scientific research in Commerce and Management and so on. The journal of Mayas Publication welcomes the original empirical investigations from the author(s) located worldwide.

 

Emperor Journal of Commerce (EJC) contains the following types of papers Business Management, Marketing, Finance, Human Resource Management, Hospitality Management, Industrial Relations, Inventory Management, Capital Structure, Corporate laws, 

  



Regular Issues


Work Life Balance among Working Women-A Study with Special Reference to Selected Public Sector Banks in Tirunelveli City

  • Abstract

    Banking sector is one of the few sectors, which reached all section of people in the society. A sound and well-structured banking system is required for consistent economic progress. When compared to other developing countries, India has well refined banking system. Public sector banks are backbone of a country’s economy .As a result of increasing awareness towards toning up the performance of public sector banks, with a view to reach productivity as well as economic development, there are several reforms taking place in Indian Banking system. Present government’s plan to amalgamate public sector banks in order to construct next generation banks for global reach, will give ample scope in terms of employment. Post- independence, there has been a notable increase in women education and women employment in banking sector. . Due to numerous banks, women officers working in banks are growing rapidly. However, in cut-throat competitive environment, women are struggling to balance work and personal life. Though women working in all fields, their participation in public sector banks are far more. This paper focuses on working women in public sector banks who are struggling to find an optimum balance between personal and work life.

Leadership Styles among the Teachers of Arts and Science Colleges in Karungal Town

  • Abstract

    The research study was designed to examine the leadership styles adopted by the college teachers in three self-financing arts and science colleges in Karungal Town. The qualitative and quantitative approaches were used to design the research. Sixty teachers were involved in the study through simple random sampling method. The study findings showed that the majority of the teachers adopt the situational leadership stylesin which they are able to diagnose the situations and pick out the right style for each occasion.

Problems of Women in Unorganised Sector in Tirunelveli Schools

  • Abstract

    Women’s are occupying first position in education. And in employment also they are retaining their first position. In general they are weak in physical. In present scenario, the women’s are mostly worked in schools but they are not satisfied with their job because of some problems.

A Study on Conflict Management and its Impact among Employees in it Sector with Special Reference to DLF, Chennai

  • Abstract

    Organisational conflict occurs when there is disagreement of opinion, goals or value or interest between individuals or groups of employees in the organisation. Conflict affects the existing equilibrium of the organisation. The main objective is to identify the various causes of conflict and how it can be managed effectively. The research study is conducted in IT sectors in DLF, Chennai. The total number of respondents is 150 employees. This study identifies various individual and organisation coping up strategy through which employee’s conflict level can be reduced. This research paper suggests the influencing factors which reduce conflict. The primary data is collected with questionnaire from various employees in IT sector. The secondary data is collected through various books, journals and websites.

An Empirical Study on the Challenges and Problems Faced by the Migrant Employees in Uae from Tirunelveli District

  • Abstract

    Labour migration is considered to be a major phenomenon that brings vast economic changes in both home and destination countries. In this context the present study aims at analyzing the various aspects and challenges of overseas employment. The main focus is laid on the major problems faced by the migrant employees in UAE from Tirunelveli district. Thus the present study throws light on the hassles of migrant workers and attempts to provide suitable solutions.

An Apparent Effect of Developmental Role of Community Radio with Listeners’ in South India

  • Abstract

    This study “An apparent Effect of Developmental Role of Community Radio with Listeners‟ in South India”, was carried out with a broad-based object of analysing the developmental functions of community radio stations, measuring the quality of programming content and evaluating the nature of participation among the listeners‟ of community radio stations in South India. The specific concepts taken for the study include listenership patterns, quality of participation, perceptions of community radio stations and disputes faced by the CR programme producers among different demographic categories of community radio listeners. The study also compared to the effectiveness of Educational Institution Community Radio Stations and NGO owned CRS. Using the descriptive analytical design, the study measured the influence of the demographic characteristics „Age‟ „Gender‟, „Educational Qualification‟, „Social Grouping‟, „occupation‟, and „Income‟ of the community radio listeners and their perception of community radio functions as outlined by Fraser and Estrada ( 2001). The study assessed the quality of participation of the selected Community Radio Stations using the framework conceived by Hyde et al. (2020).

A Study on Work Life Balance of Women Employees in it Sector in Coimbatore District

  • Abstract

    The main intention of the study was to investigate the work life balance of women employees in IT sector in Coimbatore District. In recent years, work life balance has become one of the main topics in education, social and political scenario. Work life balance refers to maintaining the responsibilities between both home and work life. Work life balance is most challenged issues faced by the women employee. Nowadays there are high rate of women are working in IT sector. So the role of work life balance is gradually becoming common talk especially for women employees. In recent days, the participation of women as workers and women’s education has increased. Work life balance relates to creation of harmony between work and life. Data have been collected from 60 women employees. For this purpose a structured questionnaire was designed to collect information and statistical tool has applied on data.

Spending Habits of Working Women

  • Abstract

    The spending habits of working women simply reflects work environment, family environment and the social status, some of the respondents gives more important to their work environment, some of them give important for family environment and some of them give important to their social status. So, spending habit of working women varies according to their environment and their level of income. Any how the working women are ready to fulfil their needs and wants as they wish. Growth of educated and working women population leads to increase their life standard. Particularly their needs and wants satisfying capacity increased. Once upon a time, women are depending their parents before marriage and their husband after marriage for their needs and wants. The female education paves the way for the job opportunities to the female. As a result working women population gradually increased. Now the working women are able to meet their expenses from their own income, no need to depend others. So that the working women spending habits are may be changed from their ancient habits, because in the olden times the needs of women are determined by father or husband. This study made an attempt to identify the changes of women when they become working women.

Perception Regarding Service Quality of Policy Holder in Insurance Companies

  • Abstract

    The main aim of the study was to find out the perception regarding service quality of policy holders with respect to gender, locality and marital status. Survey method was adopted for this study. The sample consists of 800 policy holders in Ariyaloure district. Simple Random Sampling Technique was used. Perception regarding Service Quality Scale for policy holder self-made tool developed by the investigator (2019) was used to collect the data. The statistical technique used was ‘t’ test and F test. The findings of the study were: (i) There is no significant difference among male, female and transgender policy holder in their tangibles, reliability, responsiveness, assurance, empathy and perception regarding service quality. (ii) There is no significant difference between semi urban and rural policy holder in their tangibles, reliability, responsiveness, assurance, empathy and perception regarding service quality and (iii) there is no significant difference between married and unmarried policy holder in their tangibles, reliability, responsiveness, assurance, empathy and perception regarding service quality. The educational implications and suggestions for further study are also given as per the findings of the study.

A Study on Labour Welfare Schemes and Job Satisfaction to Employees of Uralungal Labour Contract Co-Operative Society (Ulccs) Ltd

  • Abstract

    Job satisfaction is a feeling or state of mind quite positive, regarding one's
    work and its surroundings. Job satisfaction is the satisfaction of the employees in their
    jobs and its different aspects. People have different approach about their job based on
    safety, requirements, need fulfillment, psychological slant, opportunities, personal
    growth, career development etc. Employer’s efforts and provisions for improving the
    health, safety, general well-being etc., and the minimum standard laid down by labour
    legislation are called labour welfare. Labour welfare in the form of statut or schemes,
    non-statutory schemes and social facilities shall increase the motivation level of
    workers. In this Study fifty number of workers and employees have been taken as
    sample for realising the level of Job satisfaction in Uralungal Labour Contract Cooperative
    Society. The Study has clarified that the Labours and employees are more
    satisfied in the working surroundings

The Need for Financial Inclusion in India

  • Abstract

    Financial Inclusion may be defined as “The process of ensuring access to financial services and timely and adequate credit where needed by vulnerable groups such as weaker sections and low income groups at an affordable cost” (Rangarajan, 2008) in the report of the Committee on financial inclusion in India. A country like India which has the second largest population of about 1.3 billion after China need to introduce and execute all kinds of financial inclusion programs to increase the per capita income of each citizen which in turn will develop the quality of life of every human beings..

Emerging Role of Big data in Indian Economy

  • Abstract

    Big data is the buzz word in the business world and it is trending for all the right reasons. In today’s ever complicating activities huge data sets are generated by machines, businesses, people etc. Big data management is the tool that will help us to dig out the treasures that these burgeoning data sets have to offer. This research paper focuses on how big data is playing a major role in shaping the different industrial sectors of the Indian economy. Big data has set foot in India and various sectors of the economy like agriculture, retail, and healthcare have already started reaping the benefits of using big data management.

Customer Vision on Two Wheeler’s Brands in Kovipatti Town an Emprical Study

  • Abstract

    Automobile industry is the most vibrant industry in India. As a manufacturing industry it has been known as one of the stimuli for the growth of Indian economy for the past two decades. The researcher has selected Kovilpatti town for the research in order to find out the customers vision on two wheelers brand. “Consumer is the king of market”, so it is the right time to make a study to know which factor influencing the customers to buy a particular brand of two wheelers in Kovilpatti town.

A Study on New Business Model for the Indian Market towards Building Digital Ecosystem in the Healthcare Industry

  • Abstract

    The  objective  of  the  study  is  to  understand  how  Personal  Emergency Response System (PERS) as a business model, new to Indian subcontinent can help in building  digital  ecosystem  for  the  healthcare  industry.  Personal  Emergency  Response System  (PERS)  is  a  system  that  is  automated  in  addressing  emergency  medical  cases with  medical  alert  devices  say  press  alarm  lockets/bracelets  that  intimates  to  the  call center with 24X7 service and active database which connects with nearby hospitals of the  patient  to  attend to the  case  at  the  earliest.  The  need  for  human  centric  business innovations and platforms is on demand and rise to make livelihood of people better and  here’s  when  digitalization  and  right  deployment of  technologies  comes  into  play. In the lines of this assertion fall the intent of this study which tries to identify whether PERS can become a part of the healthcare industry in the Indian frontiers whilst the fact  that  the  system  already  is  a  part  of  developed  nations. 

Consumer Buying Behaviour and Decision Making Process Towards FMCG Products in Thoothukudi District

  • Abstract

    The rule factor of the survey is to consciousness at the elements influencing patron shopping for conduct and customer dynamic cycle toward FMCG matters in Thoothukudi area. The researcher has worried each the essential statistics and discretionary statistics on this survey. Field audit approach turned into used to collect essential statistics from 450 respondents illustrated survey is used for statistics variety. Assistant statistics had been amassed via diverse journals, magazines, reviews and papers. With the remaining goal of the audit 450 respondents were picked in Tirunelveli District with the aid of using the use of comfort trying out approach. The evaluate turned into organized and overseen eye to eye to all the respondents. The statistics amassed were adjusted for reliability and consistency and supplied in a expert desk for exam. The professional has used extraordinary quantifiable units especially ANOVA, diverse backslide and affiliation. It is thought that profession, academic capability and month to month pay of the client is a colossal variable affecting consumer shopping for conduct and patron dynamic path of FMCG matters to be specific matters elements, value elements, area additives and development elements. The survey famous that there may be a primary affiliation among elements influencing client shopping for conduct and consumer dynamic path of FMCG matters especially development elements and pleasure toward FMCG matters explicitly spot of obtainment or region of shops, element incorporates, value of factors, confined time variables and people's impact on buy.

Consumer Brand Preference on Broadband Internet Service Provider During the Pandemic in Chennai City

  • Abstract

    In the fast moving technological era, network connectivity is unavoidable and growing service sector, internet (International Network) is essential to connect everyone across the globe for their various needs, Internet is not available directly to the users from satellite, there is a medium called ISP (Internet Service Provider), they provide internet service to the end users through various modes, i.e. wired and wireless. Cellular networks are provided through the cellphone network towers situated in various places, whereas broadband connection is served through the wired mode, which is fast and reliable, the users will get good speed than wireless mode, in this study the researcher finds which is the most preferable brand in Broadband ISP during the pandemic particular to Chennai City, Tamilnadu, furthermore the researcher explains the various factors which influence and satisfies the consumers of broadband and collecting queries from the users of broadband which helps the broadband companies to improve their service efficiency to their loyal customers

The Superiority of Exertion Life Style in Health Care Sector in Chennai District

  • Abstract

    The idea of work life is a central guideline for an optimal environment in the affiliation. A staff clinical guardian has a fundamental impact in current culture. The high level training region can change into patient knowledge and insightful estimations in clinical benefits region in Chennai District area that sees the sensational idea of work life can make and arrange understudies and patient wisdom. The current survey tries to ask into the idea of work life of in clinical benefits region in Chennai District working across different crisis centres streams in different schools in an alternate administrative and progressive set up in Chennai District. 250 in clinical benefits region in Chennai District from various boss combinations up are picked for the survey.

Impact on Excellence of Work Lifecycle among Health Care Sector in Vellore District

  • Abstract

    In the current circumstance, quality of work life balance of staff nurses in clinical consideration and accept a most basic part in help region in Vellore District and most of them can't change their various positions. The comfort or pleasant level between the various positions in a particular's life is portrayed as Work life balance. Nature of harmony among fun and genuine exercises among quality of work life balance of staff nurses has transformed into a huge subject in this state of the art world; consequently this audit tries to take apart the idea of harmony among fun and genuine exercises of s quality of work life balance of staff nurses in Vellore District. This concentrate in like manner tries to perceive the determinants of nature of harmony among fun and genuine exercises in clinical consideration region in Vellore District.

A study on Lunar Effect of volatility and Causality for Returns of Selected Sectoral Indices in National Stock Exchange

  • Abstract

    Doubtlessly, even today there have been wide suppositions that moon cycle impacts human lead. Generally people all through the planet perceive that tendency and Causality for Returns impact prompts expanding the inclination for the insane issue, hostility's and other beast lead. Close to this, the monetary partner nearly unequivocally perceives that lunar stages also influence the protections trade. They think buying shares during inconsistency and Causality for Returns is nostalgically significant for the cash related partner to get the normal advantage. Customarily the offer worth progress of the certifications changes the datum relating to more humble than anticipated and colossal degree cash related components in Indian protections trade there radiates an impression of being high instability in light of various immense expansion financial sections. In this evaluation two kinds of data are used one is cash related trade data and the condition of flimsiness and Causality for Returns of Selected Sectoral Indices in National Stock Exchange. For cash related trade data it consolidate the one small step at a time closing expense of top five sectoral reports in NSE subject to Turn over see as on 31.03.2021. The standard issue is to disconnect whether the contributing during full moon day gets the best yield or new moon day gets the best yield.

A Study on Women Empowerment Through Self- Help Group Members with special reference to Lalgudi Taluk of Tiruchirappalli District in Tamil Nadu

  • Abstract

    To examine the impact of women reinforcing in provincial turn of events and headway towards personal growth social occasions in Lalgudi Taluk of Tiruchirappalli Locale in Tamilnadu. This study revolves around women reinforcing of commonplace turn of events and headway in Self improvement Gatherings. The various components of reinforcing like section, financial, sociosocial, social and Political angles were used. The women fortifying SWOT examination constructs the levels of assurance and certainty. Regardless, the responsibility in SHGs has empowered women to have a voice in neighborhood connections and they have had the choice to challenge issues and have created command over decision making in the families.

Policy Disputes Provoking India’s Agricultural Sector

  • Abstract

    One of the most important sectors for contributing to the economy of the Nation is the Agriculture. Near about 1300 million of the total population especially in the rural side of India is mainly depending upon the agriculture. But recently in most of the research studies, there exist a debate about the failures in the policy framed in this sector and the status also confirmed with the GDP growth in Agriculture which was found very low when comparing to other sector especially industries and services. Even the sharing of workforce in this sector and the net state domestic product (NSDP) was also drastically reduced over the previous decade. Hence it is necessary for the policy makers to tackle the issues so as to give life to the agriculture sector by making necessary amendments in the existing policies. Taking this issue as a core for this study, the researcher has discussed various parameters for improving the performance of the sector and concluded that the change in the structure of agriculture was quite significant and gets reflected in many other indicators too for uplifting the sector in the international level business.

Learning of Rural Children and Deprived Digital Infrastructure

  • Abstract

    India has a population of around 1.3billion, in that nearing to sixty-eight percentage of the population lives in the rural regions. It is clear that digital learning can bring down the gap in the prevailing education system. Through this mode of learning rural students are able to receive quality delivery and overcome inadequacy of teachers. There are tremendous changes happening in the usage of internet among the rural people. The usage of it utilized for education purpose will help the rural students to improve their knowledge. The initiatives taken by government to bridge the gaps in the digital learning is getting accomplished due to the Covid-19 pandemic. Providing all digital amenities to the rural students through different schemes and programs improve their standard of learning

Make Farming Profitable in Rayalaseema

  • Abstract

    Performance of any econo, mic activity is measured by certain economic indicators. In the agriculture benefit cost ratio is considered as an appropriate measure to evaluate crop production performance. Production cost details of paddy, groundnut, tomato crops are obtained from the farmers. These farmers adopted one or two of the above natural/organic production packages. One of the important accepted measures of soil fertility is soil organic carbon. Presently the soil organic carbon level is less than 0.5 percent in a very large area. Soil test result results in Anantapur District showed even lower at less than 0.2 per cent. In the Kuppam area of Chittoor District, the soil test results of around 4,500 samples clearly revealed that about 95 percent of the samples have less than 0.5 percent organic carbon.

Development Appliance – Special Economic Zone A study of Chittoor District

  • Abstract

    The newly formed Andhra Pradesh since June 4, 2020 is making genuine efforts to make it a highly developed region with the generous and full support by government. An attempt is made in the article to reveal the capacity of Special Economic Zone (SEZ) – Sri City situated in Varadaiah Palem Mandalam of Satyavedu taluk of Chittoor district, very near border of Chennai city of Tamil Nadu. It is the model for other SEZs in the State and also in the Country. Foundation stone was laid to this SEZ in 2006, and started working since 5, August 2008. Attracting Large Scale Industries from India and Foreign countries, Sri City is expanding in development speed as the model of its own, having spread in wide area of 7500 acres. Completing 12 years as on date Sri City has become a source employment to youth, in the large number of 187 existing and 138industries that are in construction stage.

Irrigation a Fundamental Contribution to Farming in Ralayaseema A Study

  • Abstract

    Monsoons have consistently been uncertain in their appearance, span and sum and the date of going. Additionally, stressing is the pattern that since 1997 the yearly normal rainfall has been lower than the long run normal and the districts with extremely low and high precipitation show the most noteworthy changeability delivering the unsure rainfed farming all the more helpless. Furthermore, environmental change is happening prior and more quickly than anticipated. Expanded temperatures and changes in precipitation pattern could cause heat waves, dry spells and flooding in huge areas of Rayalaseema. Cotton, groundnuts, pulses, maize etc yield could be decreased by dry season. Changing rainfall pattern are anticipated to decrease some crops yield in Rayalaseema region. Under these current and much all the more testing future situations, improvement in the Rayalaseema's accessible water sources and their productive use through improved water system the executives are the main alternative for quickening the farming development.

A Study on Assets Evaluation in Co-operative Banks in India

  • Abstract

    Banking sector has witnessed dynamic changes in institutional development and innovation. There are some risks which create hindrance on the development of banking sector Risk is an integral part of banking business as it handle with loans and advances for different sections of economy. The banks face the problem of significant rise in Nonperforming Assets. This problem creates serious impact relevant with regard to survival of Indian banking sector. Credit risk arises when the bank is not able to control the loss due to non recovery of its credit. Reserve bank of India issues some guidelines and to manage the alarming situation of NPA tactically. The banks are expected to follow uniform procedure for managing the stressed assets. In India the cooperative banking sector play an important role in enhancing the credit facilities to the rural mass. The co-operative banking sector tries to manage the problem of NPA through the implementation of rules and regulations of the financial authorities concerned. At the same time they adopt some strategies of their own to control the quantum of stressed assets. There are some problems with regard to NPA management in cooperative banking sector. A realistic approach towards proper management of Nonperforming Assets facilitates prompt recovery of amount due from the borrowers. This paper tries to study the problems persists in the area of NPA management in cooperative banking sector and the measures adopted to control the present situation.

Impact of Present and Future of Rayalaseema

  • Abstract

    Rayalaseema region’s (Six Districts) geographical area is 98.00 lakh hectares out of 162.97 lakh hectares of Andhra Pradesh, that is, 60.13 per cent. Regarding population in 1961 census, it had 96.66 lakhs, whereas in the 2011 census it had 2.15 crore means 2.22 times increased, in A.P also 2.32 crore to 4.9 crore increase respectively. As the economy is growing, people are migrating for urban areas to obtain employment, incomes, and enjoy multiple services. In Rayalaseema District, urbanisation was 28.23 per cent for the census 2011 year, whereas in Andhra Pradesh State it was 29.47, in India, it was 31.14 per cent. Historically, we considered urban centers were growth engines of the economy. To boost up the growth, literates can add more energy to the economies. In the Rayalaseema area, 65.7 per cent were literates, whereas in Andhra Pradesh it was 67.35 for the 2011 census; in India 72.98 percent. In that 2011 census, Chittoor District with 71.53 per cent is leading in literacy, Prakasam District with 63.08 per cent at rock bottom.