Abstract
Health tourism comprises two terms healthcare and tourism and it involves a combination of resources of health care and tourism. The paper aims to increase the awareness of health tourism in the digital era and to highlight the pros of health tourism in the digital era. India is in an advantageous position to tap the global opportunities in the medical tourism sector. The government’s role is crucial to the development of medical tourism. The government should take steps in the role of a regulator and also as a facilitator of private investment in health care. Tax incentives to the service providers and import duty reduction on medical equipment committees to promote and foster medical tourism are some of the initiatives that can be undertaken. The tourism, health, information, and communication departments need to work in tandem for efficient patient care. This paper has recommended some of the medical tourism strategies for further promoting medical tourism in India.
Keywords: Health tourism, digital era
References
1. http://scth.gov.sa
2. www.health-tourism-india.com
3. http://medicaltourism.com
4. www.medicaltourismmag.com
5. www.thestar.com.my