Abstract
Customer perception is a marketing concept that encompasses customer’s impression, awareness or willingness about a company. This paper aim to analyze the customers awareness towards online insurance services of ICICI prudential life insurance and to analyze the problems of customers in availing the online insurance services of ICICI prudential. There is no doubt that the online insurance services has its own stand in the economic development and also enhances the growth of online insurance services by satisfying the need of the customer. There is a tremendous change in this digitalized era that majority of the people prefer online transaction rather than then the traditional ones. So the urge of upgrading the online services, providing the proper guidance about the online services, managing customer relationship and also being innovative in meeting the customer requirements has become so vital which would definitely drop ship the growth of the company and satisfaction of the customers.
Keywords: Customer Perception, ICICI Prudential, Digital Era
References
1. Dr. Mahesh Raigopal, “changing perceptions of life insurance buyers-some empirical evidences from Karnataka”, ELK Asia journal of marketing and retail management, ISSN 0976-7193 (Print) ISSN 2349-2317 (online) volume 4 Issue 2 (2013)
2. Sumit Banarjee “Analysis of customers perception towards investments in ICICI prudential life insurance company”, Abhinav National Monthly Refereed Journal of Research in Commerce andManagement, Volume6, Issue 11 (November, 2017) ISSN-2277-1166