Role of Artificial Intelligence in Entrepreneurial Decision Making

Abstract 

Modern India is in need of substantial growth of the industrial and agricultural sectors and moves towards a global power and to successfully meet social obligations such as poverty alleviation, raising the standard of living, and employment to all. Entrepreneurship is fundamentally about decision-making under uncertainty. Decisions on opportunity identification, resource allocation, innovation, risk management, and expansion are constantly made by entrepreneurs. The availability of vast amounts of data and the speed at which technology is developing in the digital age have completely changed how these judgments are made. Artificial intelligence (AI) has become a potent strategic tool that helps business owners make data-driven, quicker, and more intelligent decisions. By evaluating intricate data patterns, forecasting results, and offering useful insights, AI improves human judgment. This research seeks to examine the role of Artificial Intelligence in Entrepreneurial Decision Making. The objectives of the study are to explore the role of Artificial Intelligence within the business sector, to investigate the relationship between AI usage and entrepreneurial success and to examine the adoption of AI in Indian startups. 

Keywords: Entrepreneurship, Artificial Intelligence, Entrepreneurial Decision Making