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Chapter No
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Title
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Page No
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1
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A Study on Health Benefits of Herbal Tea Powder
M/S K. Mehala , Mr. Venugopal , S. Hariprasath
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1-6
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2
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Consumer Preference Towards Cadbury Products
Mrs. Saranya
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7-13
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3
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Digital Payment Applications in E- Commerce among the Youth
Mr.T. Basker , Mr.S. Neethimaran , Mr.M. Vaigovan
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14-20
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4
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Consumer Brand Preference for HP Laptops
Mrs.P.Saranya , Mr.N.Yuvraj , S.Venkatesh
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21-26
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5
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Customer Perception Towards Amazon Pay Platfrom
Ms. E. Hephzibah Rosalind , Mr. A. Kabin and
Mr. J. Zuhail Ali
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27-33
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6
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A Study on Customer Brand Preferance Towards Edible Oil with special referance to Thanjavur
K. mehala , Kirubba .P , Joyel .P
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34-39
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7
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A Study on usage and Satisfaction Level Towards Social Media in Thanjavur Town
Mr. R. Amarnath , Mr. E. A. Hariharan ,
Mr. G. Kishorekumar
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40-46
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8
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Influence of Consumer Buying Behaviour on Smartwatches
Dr. S. Prabhu , Mr. K. Rasith Ahamed , S. Sakith Vel
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47-53
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9
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Customer Preferences Based on Online Coupon Codes
for Promotional Activities
Dr.S.Prabhu , Mr. B.Sanjay , M.Vignesh
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54-59
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10
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Awareness on Solid Waste Management in PMIST
Mr. Richard Franklin , Mr. V. Lakshmanan, , Mr. R. Nivash kannah
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60-66
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11
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The Study on Customer Satisfaction towards baby skin Care Products SEBA MED
MS.E.Hephzibha Rosalind , Mr.M.Mohamed Pakir Mydeen Farhan , N.Mohamed Mejohn
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67-72
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12
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A Study of Selvamagal Savings Scheme of SBI
Mr. Richard franklin , S.Saran Rao, S.Selvendiran
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73-75
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13
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A Study of Consumer Buying Behavior Towards Branded Footwears
Mrs. B. Gowri , A. Abdul Rahman , A. Ezhil
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76-81
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14
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Factors Influencing Customer’s Towards Internet Banking Services Offered by SBI
Dr. M. Ananthi, Mr. S.Subash , Mr.A.Sandheep Roshan
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82-88
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15
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Marketing Strategy for Handicrafts Shops in Thanjavur
Dr. S. Prabhu, Mr.G.Karan , Mr.S. Barath
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89-94
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16
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Purchase Preferences of Garments Branded Items for Men
Mrs. B. Gowri, Abdul Kader .S, Mohamed Iliyas .M
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95-102
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17
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A Study on Benefits of Using Fastag for Toll Payment
Ms. G. Geetha, Mr. A. Mohamed Hajam ,
Mr. M. Mohamed Anas
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103-110
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18
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A Study on Consumer Buying Behaviour Toward Millet
Dr.D.Umamaheswari , Ms. S. Aarthy and Ms. M. Abarna
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111-117
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19
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Consumer Buying Behaviour Towards Selected Home Appliances
Mr.A.Richard Franklin , J.Mohamed yazir , H.Mohamed yasin
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118-124
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20
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The Brand Preference to Consumer Satisfaction on Sony Television
Mr.A.Richard Franklin , S.Shafeel Mohamed , M.Mohamed Thaha
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125-131
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21
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A Study on Consumer Preferences Over OTT Platform
Mohamed riyas , Mr. V. Mohamed Riyas , Ms. S. Kishore Kumar
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132-137
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22
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A Study on Consumer Satisfaction over OTT Platform
P. Nagalakshmi , Mr. S. Ragul , Ms. R. Durga
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138-143
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23
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Consumer Buying Decision on Unilever Products with special reference to Packaging
Mrs. P. Saranya , Mr. S. Vishwanathan , A. Yogesh
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144-150
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24
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A Study on Consumers Brand Preference Towards Choosing Mobile Phones
K. Sumithra , Jamal Mohamed .K , Tamil Selvan .K
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151-157
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25
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A Study of Consumer Buying Behavior Towards Branded Footwears
Mrs. B. Gowri , A. Abdul Rahman , A. Ezhil
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158-163
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26
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Consumer Preference Towards Branded Mobile Phones
Mrs. B. Gowri , M. Mohamed Ali , K.T. Mohamed Toufik
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164-170
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27
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IRCTC User’s Problems Faced by Online Booking in IRCTC
Mrs.K. Sumithra , Mr. H. Mohamed Bhuruhanudeen ,
Mr. G. Karthikraja
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171-178
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28
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The Challenges of Metal CRFTS Industries
Dr.M. Ananthi , Mohamed shafeeq.B , Mohamed Umardeen.T
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179-184
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29
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Job Satisfaction among the Employees in Vel Murugan Industries Pvt Ltd
P. Saranya , Mr. M. Mohamed Luqmaan Siddick , Mr. M. Mohamed Arshath
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185-191
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30
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Consumer Protection act on Fast Moving Consumer Goods
Dr. D. Umamaheswari , Mr. M. Anas Rahman , Mr. R. Arunkumar
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192-201
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31
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A Comparative Study on Financial Performances of Selected Private Sector Banks
Dr. D. Umamaheswari , Ms. J. Asha, , Mr. T. Srivarshan
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202-207
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