Abstract
The influence of AI-generated advertising material on customer engagement and online purchasing behaviour is examined in this study, along with the distinctions between human-generated and AI-generated advertising content. In order to find out how marketers and AI specialists view AI-generated advertising material, a qualitative approach was employed to answer the question of what distinguishes AI-generated advertising content for online shopping from human-generated advertising content. The influence of AIGAC on brands' sales volumes and competitive advantages is explained in detail in this study. Researchers interviewed creative directors and marketers to get their professional perspectives on the phenomenon. The study emphasises the significance of this new industry tool and how it helps with brand development, particularly with regard to brand communication tactics. This study investigates the differences This study explores the capabilities and precision of AI in advertising, specifically in relation to human emotions and feelings in online purchase. Lastly, this study was also finished by customer impression of AI. For consumer engagements and consumer buying behaviour in online purchasing, researchers discovered that AIgenerated advertising content was more effective than human-generated advertising content. AI produces more creative ad combinations that are more vivid and well-balanced. Because AI-generated advertising content is so creative, researchers find that it will increase sales. The results of this study will give practitioners guidance for their upcoming brand communication, sales, and brand building plans. Guidelines for topic research can be obtained by future researchers.
Consumer Buying Behaviour
References
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Author information
Dr.A.Suresh Kumar
Assistant Professor, Dean -Arts Christ College of Arts and Science, Kilachery, Thiruvallur.