Abstract
Change is happening at speed, and business is changing with it. In recent years, consumers have high expectations, and there is a paradigm shift in consumer behaviour and consumption patterns. The e-commerce industry in India is growing fast, booming, and expanding at a rapid rate. The concept of online shopping has attracted the Indian population tremendously. Exposure to the Internet has been highly instrumental in the e-commerce success. Online shopping has become a trend, and the reason behind is attractive online websites, bulky online stores with new fashion, user-friendly interfaces, no bounds on quantity & quality; one can choose the items based on size, colour, price, etc., and easy and secure payment methods like PayPal or cash-on-delivery. In accordance with the changing times, the business has to adopt a ‘digital-first’ strategy. In this backdrop, this article focuses on the digitisation trend in India.
Digitisation Wave in India
References
1. Internet And Mobile Association Of India (IAMAI) Report, June 2018 2. Sudha, B. (2011). Technology in indian banking sector. Clearing, 201, 0-11. 3. Sudha, B. Entrepreneurship and Economic Development, Impact Factor-2.262 Peer Reviewed Journal.
Author information
Dr. B. Sudha
Associate Professor Department of Banking Management Alagappa University, Karaikudi.